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Peltor Hearing Protection

Fail

Prices span $17.87–$873.61, mostly outside the sweet spot, so Peltor Hearing Protection is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$1.5M/yr438K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
53%top-5 click share · 15 brands · 209 sellers

Flapen Score

Peltor Hearing Protection against its category

The dotted line is the Tools & Home Improvement average. Past it, Peltor Hearing Protection is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peltor Hearing Protection market on Amazon at a glance

Shoppers on Amazon United States searched for Peltor Hearing Protection 438K times last year and spent an estimated $1.5M. The top 5 brands take 88% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
2.2%
Market size, estimated
$1.5Ma year
Peak month
November1.6× the quietest month
Top search term
peltor hearing protection113K searches a year

02 · Price

A sale here is worth $155.03.

Listings sell for $155.03 on average, from $17.87 to $873.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $155.03 that is $39K to $78K a year per listing.

Average price
$155.03above the $15 to $100 sweet spot
Price range
$17.87–$873.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$39K–$78K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Hearing Protection. It carries 14,737 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#200in Hearing Protection
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
14,737per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Peltor Hearing Protection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$61K$122K$183K$244K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

209

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 85%

Open market

10%

  • Walker's32%
  • Peltor21%
  • 3M21%
  • Peltor Sport12%
  • EARMOR2%
  • PROHEAR2%
  • Open — no brand owns it (9 brands, 10%)

Demand

Peltor Hearing Protection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Peltor Hearing Protection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peltor hearing protection113K/yr
  • peltor64K/yr
  • 3m peltor49K/yr
  • peltor comtac48K/yr
  • peltor sport tactical 50036K/yr
  • comtac23K/yr
  • peltor comtac v19K/yr
  • 3m peltor earmuffs9K/yr
  • 3m peltor sport tactical 5008K/yr
  • peltors14K/yr

Reviews and returns

What reviews say buyers love and hate about Peltor Hearing Protection

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Tight”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peltor Hearing Protection questions

Answered from the same tracked data.