Is Pella Storm Door Handle Set profitable to sell on Amazon United States?

Flapen scores Pella Storm Door Handle Set 49 out of 100 on Amazon United States, a Fail. Shoppers spend $259K a year across 28 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew +17.9% in the last 90 days.

How competitive is the Pella Storm Door Handle Set niche on Amazon United States?

15 brands and 41 sellers compete in Pella Storm Door Handle Set on Amazon United States. The top 5 Pella Storm Door Handle Set products take 57% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Pella Storm Door Handle Set?

Pella Storm Door Handle Set buyers on Amazon United States complain most about Durability, Size-Overall, and Quality-Overall. Returns run at 6.5% of orders, which is high.

When does demand for Pella Storm Door Handle Set peak?

Search demand for Pella Storm Door Handle Set on Amazon United States is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Pella Storm Door Handle Set niche?

Pella Storm Door Handle Set sells for $52.78 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.88 to $101.22. The average product has 555 reviews, the count a new listing must catch up to.

Pella Storm Door Handle Set

Fail

Returns run at 6.5% of orders, so Pella Storm Door Handle Set is a Fail.

Filters High Returns High Price

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $259K/yr219K searches / yr
90-day growth: +17.9%search demand this quarter
Competition: 57%top-5 click share · 15 brands · 41 sellers

Flapen Score

Pella Storm Door Handle Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Pella Storm Door Handle Set is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Pella Storm Door Handle Set market on Amazon at a glance

Shoppers on Amazon United States searched for Pella Storm Door Handle Set 219K times last year and spent an estimated $259K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months: 219K
Growth, 90 days vs prior 90: +17.9%
Conversion, latest week: 2.2%
Market size, estimated: $259Ka year
Peak month: April1.7× the quietest month
Top search term: pella storm door handle set49K searches a year

02 · Price

A sale here is worth $52.78.

Listings sell for $52.78 on average, from $8.88 to $101.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $52.78 that is $5K to $13K a year per listing.

Average price: $52.78inside the $15 to $100 sweet spot
Price range: $8.88–$101.22
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $5K–$13K
Returns: 6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #234 within Door Hardware & Locks. It carries 555 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 96%
Out of stock, average day: 17.3%
Average rank: #234in Door Hardware & Locks
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 555per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 42 months

Products