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Pella Sliding Door Rollers

Fail

Shoppers spend only $35K a year here, so Pella Sliding Door Rollers is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$35K/yr26K searches / yr
90-day growth
+80.7%search demand this quarter
Competition
74%top-5 click share · 11 brands · 20 sellers

Flapen Score

Pella Sliding Door Rollers against its category

The dotted line is the Tools & Home Improvement average. Past it, Pella Sliding Door Rollers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pella Sliding Door Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Pella Sliding Door Rollers 26K times last year and spent an estimated $35K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+80.7%
Conversion, latest week
5.1%
Market size, estimated
$35Ka year
Peak month
September2.5× the quietest month
Top search term
pella sliding door rollers11K searches a year

02 · Price

A sale here is worth $26.64.

Listings sell for $26.64 on average, from $11.99 to $49.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.64 that is $0 to $3K a year per listing.

Average price
$26.64inside the $15 to $100 sweet spot
Price range
$11.99–$49.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #662 within Door Hardware & Locks. It carries 68 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#662in Door Hardware & Locks
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
68per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pella Sliding Door Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • ReigaHood41%
  • Nirakoka17%
  • XTPTFABS11%
  • Lashow6%
  • OFUNPARRTS5%
  • WONEHI5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Pella Sliding Door Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Pella Sliding Door Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pella sliding door rollers11K/yr
  • pella sliding door parts12K/yr
  • pella rollers for sliding door3K/yr

Reviews and returns

What reviews say buyers love and hate about Pella Sliding Door Rollers

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Ease Of Use”
4.6%of orders come back
“very difficult to open or close”
A buyer, on “Ease Of Use”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pella Sliding Door Rollers questions

Answered from the same tracked data.