Is Pella Sliding Door Lock profitable to sell on Amazon United States?

Flapen scores Pella Sliding Door Lock 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $62K a year across 37 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew +15.0% in the last 90 days.

How competitive is the Pella Sliding Door Lock niche on Amazon United States?

21 brands and 73 sellers compete in Pella Sliding Door Lock on Amazon United States. The top 5 Pella Sliding Door Lock products take 46% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Pella Sliding Door Lock?

Pella Sliding Door Lock buyers on Amazon United States complain most about Locking Mechanism, Size-Overall, and Quality-Overall. Returns run at 8.1% of orders, which is high.

When does demand for Pella Sliding Door Lock peak?

Search demand for Pella Sliding Door Lock on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Pella Sliding Door Lock niche?

Pella Sliding Door Lock sells for $33.69 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.07 to $139.20. The average product has 1,059 reviews, the count a new listing must catch up to.

Pella Sliding Door Lock

Maybe

Products sell for $33.69 on average, inside the sweet spot. But returns run at 8.1% of orders, so Pella Sliding Door Lock is a Maybe.

Filters High Returns

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $62K/yr69K searches / yr
90-day growth: +15.0%search demand this quarter
Competition: 46%top-5 click share · 21 brands · 73 sellers

Flapen Score

Pella Sliding Door Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Pella Sliding Door Lock is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Pella Sliding Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Pella Sliding Door Lock 69K times last year and spent an estimated $62K. The top 5 brands take 63% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months: 69K
Growth, 90 days vs prior 90: +15.0%
Conversion, latest week: 2.7%
Market size, estimated: $62Ka year
Peak month: August1.4× the quietest month
Top search term: sliding door lock with key36K searches a year

02 · Price

A sale here is worth $33.69.

Listings sell for $33.69 on average, from $8.07 to $139.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.69 that is $0 to $3K a year per listing.

Average price: $33.69inside the $15 to $100 sweet spot
Price range: $8.07–$139.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Door Hardware & Locks. It carries 1,059 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #182in Door Hardware & Locks
Average rating: 4.17 starsAmazon United States average 4.42 stars
Average reviews: 1,059per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 43 months

Products