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Pelican Water Filter Replacement

Fail

Shoppers spend only $24K a year here, so Pelican Water Filter Replacement is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$24K/yr7K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
83%top-5 click share · 7 brands · 17 sellers

Flapen Score

Pelican Water Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Pelican Water Filter Replacement is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pelican Water Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Pelican Water Filter Replacement 7K times last year and spent an estimated $24K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
6.7%
Market size, estimated
$24Ka year
Peak month
October1.6× the quietest month
Top search term
pelican water filter replacement5K searches a year

02 · Price

A sale here is worth $48.45.

Listings sell for $48.45 on average, from $21.73 to $69.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.45 that is $0 to $5K a year per listing.

Average price
$48.45inside the $15 to $100 sweet spot
Price range
$21.73–$69.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #991 within Water Filtration & Softeners. It carries 801 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#991in Water Filtration & Softeners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
801per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Pelican Water Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Pelican Water Systems62%
  • CFS12%
  • PUREPLUS8%
  • Pentek6%
  • SimPure5%
  • Siftary5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pelican Water Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Pelican Water Filter Replacement

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
17%of negative reviews mention “Leak-Proof”
2.3%of orders come back
“Leaks”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pelican Water Filter Replacement questions

Answered from the same tracked data.