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Peel and Stick Wallpaper

Maybe

Shoppers spend $4.1M a year here. But buyers convert on only 0.8% of searches, so Peel and Stick Wallpaper is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size
$4.1M/yr38.6M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
23%top-5 click share · 56 brands · 68 sellers

Flapen Score

Peel and Stick Wallpaper against its category

The dotted line is the Tools & Home Improvement average. Past it, Peel and Stick Wallpaper is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peel and Stick Wallpaper market on Amazon at a glance

Shoppers on Amazon United States searched for Peel and Stick Wallpaper 38.6M times last year and spent an estimated $4.1M. The top 5 brands take 29% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 38.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months
38.6M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
0.8%
Market size, estimated
$4.1Ma year
Peak month
January1.7× the quietest month
Top search term
peel and stick wallpaper12.9M searches a year

02 · Price

A sale here is worth $13.73.

Listings sell for $13.73 on average, from $3.79 to $60.99. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 3,000 to 4,000 of them. At $13.73 that is $41K to $55K a year per listing.

Average price
$13.73under the $15 to $100 sweet spot
Price range
$3.79–$60.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
3,000–4,000
Revenue per listing a year
$41K–$55K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #84 within Wallpaper & Wallpapering Supplies. It carries 3,310 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#84in Wallpaper & Wallpapering Supplies
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
3,310per listing
Listings tracked
96

04 · Newcomers

Amazon counts 10 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
40 months

Products

Top Peel and Stick Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$83K$165K$248K$330K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

68

Top-5 brand share

29%

Top 20: 73%

Top-5 click share

23%

Top 20: 54%

Open market

66%

  • Abyssaly8%
  • Orainege6%
  • practicalWs5%
  • Erfoni5%
  • Art3d5%
  • Ismoon5%

Demand

Peel and Stick Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Peel and Stick Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peel and stick wallpaper12.9M/yr
  • wallpaper6.6M/yr
  • wallpaper peel and stick4.9M/yr
  • contact paper2.7M/yr
  • wall paper3.1M/yr
  • contact paper peel and stick1.1M/yr
  • wall paper peel and stick modern963K/yr
  • papel tapiz para pared836K/yr
  • bathroom wallpaper668K/yr
  • renter friendly wallpaper541K/yr

Reviews and returns

What reviews say buyers love and hate about Peel and Stick Wallpaper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Adhesion/Stickiness”
3.8%of orders come back
“not great adhesive”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Peel and Stick Wallpaper questions

Answered from the same tracked data.