Is peel and stick toilet paper holder profitable to sell on Amazon United States?

The niche generates $54K/yr across 13 tracked products. 90-day search growth is +17.5%. Flapen's verdict: Skip it (37/100).

How competitive is the peel and stick toilet paper holder niche?

8 brands and 25 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in peel and stick toilet paper holder?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 3.1%.

When does demand for peel and stick toilet paper holder peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the peel and stick toilet paper holder niche?

Listings span $6.69–$25.25; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 3,870 reviews — the moat a new listing must climb.

peel and stick toilet paper holder

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.77

avg listing price — sweet spot $15–$100

Price range

Good$6.69–$25.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,869.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$54K

$54K/yr · 51K searches

According to Flapen's Amazon United States niche tracking, peel and stick toilet paper holder is a $54K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

peel and stick toilet paper holder market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 8.3%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Command47%
JOPOFI33%
DGWHYC5%
Auxmir4%
NearMoon4%
VAEHOLD3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top peel and stick toilet paper holder search terms

command toilet paper holder27K/yr +16.9%8.7% conv.
command strip toilet paper holder17K/yr +19.6%8.4% conv.
command hook toilet paper holder6K/yr +14.8%7.3% conv.

All search terms

Top peel and stick toilet paper holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black

JOPOFI$6.734.5★4,278 rev

Command Toilet Paper Holder Matte Black with Water Resistant Command Strips Rust Resistant Bathroom Organizer

Command$25.254.6★1,019 rev

Command Toilet Paper Holder Satin Nickel with Water Resistant Command Strips Rust Resistant Bathroom Organizer

Command$22.964.6★1,019 rev

JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Brushed Nickel

JOPOFI$7.454.5★4,278 rev

DGWHYC 3M Self-Adhesive Toilet Paper Holder No Drilling SUS 304 Stainless Steel Brushed Nickel Wall Mounted Tissue Roll Holder for Bathroom RV Kitchen Easy Install Rust-Proof (DG-TPA22 Silver)

DGWHYC$6.734.5★5,419 rev

Newest

by launch date

SetSail Toilet Paper Holder Adhesive or Screw-in Matte Black Bathroom Toilet Paper Roll Holders Wall Mount Stainless Steel Tissue Holder for Bathroom Hardware Accessories

SetSail$8.79480 rev

1y ago

JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Brushed Nickel

JOPOFI$7.454,278 rev

2y ago

Auxmir Adhesive Toilet Paper Holder No Drilling Toilet Roll Holder Wall Mount Premium Thicken SUS304 Stainless Steel Rustproof Toilet Tissue Holder for Bathroom Kitchen Washroom RV Matte Black

Auxmir$8.338,918 rev

2y ago

Command Toilet Paper Holder Matte Black with Water Resistant Command Strips Rust Resistant Bathroom Organizer

Command$25.251,019 rev

3y ago

Command Toilet Paper Holder Satin Nickel with Water Resistant Command Strips Rust Resistant Bathroom Organizer

Command$22.961,019 rev

3y ago

What buyers say about peel and stick toilet paper holder

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation14%

“Easy to put up”

Adhesion/Stickiness13%

“Great Adhesive”

Quality-Overall12%

“Good quality”

Strength9%

“seems very sturdy on the wall”

Ease Of Use8%

“Easy to apply”

Advertised Vs Actual Product6%

“As advertised”

Value For Money6%

“Very affordable”

Durability5%

“Holds up well”

Efficiency4%

“works great”

Design-Overall4%

“sleek design”

What buyers complain about

Adhesion/Stickiness34%

“Adhesive sucks”

Durability18%

“Broke first use”

Quality-Overall8%

“Poor quality control”

Size-Overall5%

“just a little short”

Paint Quality3%

“IT RIPPED ALL OF THE PAINT OFF THE WALL”

Strength3%

“Not sturdy”

Functionality-Overall3%

“Doesnt stay up”

Value For Money3%

“Little costly,”

Defective Material/Parts2%

“Defective product”

Product Condition2%

“Was sent a used product: the paper covering the adhesive was off”

Top return reasons

Adhesion/Stickiness31%

Size-Overall30%

Color4%

Defective Material/Parts4%

Functionality-Overall4%

Advertised Vs Actual Product3%

Quality-Overall3%