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Peel and Stick Countertops

Maybe

The top 5 brands take only 44% of clicks. But buyers convert on only 1.5% of searches, so Peel and Stick Countertops is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$571K/yr2.9M searches / yr
90-day growth
-10.7%search demand this quarter
Competition
28%top-5 click share · 39 brands · 40 sellers

Flapen Score

Peel and Stick Countertops against its category

The dotted line is the Tools & Home Improvement average. Past it, Peel and Stick Countertops is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peel and Stick Countertops market on Amazon at a glance

Shoppers on Amazon United States searched for Peel and Stick Countertops 2.9M times last year and spent an estimated $571K. The top 5 brands take 44% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
1.5%
Market size, estimated
$571Ka year
Peak month
March1.7× the quietest month
Top search term
countertop contact paper440K searches a year

02 · Price

A sale here is worth $13.20.

Listings sell for $13.20 on average, from $4.19 to $60.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $13.20 that is $7K to $10K a year per listing.

Average price
$13.20under the $15 to $100 sweet spot
Price range
$4.19–$60.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #144 within Wallpaper & Wallpapering Supplies. It carries 6,978 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#144in Wallpaper & Wallpapering Supplies
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
6,978per listing
Listings tracked
70

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Peel and Stick Countertops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$11K$23K$34K$46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

40

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

28%

Top 20: 62%

Open market

52%

  • practicalWs17%
  • VEELIKE9%
  • Decoroom7%
  • WESTICK7%
  • COSNIGHT5%
  • LIKILIKI4%

Demand

Peel and Stick Countertops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Peel and Stick Countertops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • countertop contact paper440K/yr
  • contact paper for countertops289K/yr
  • peel and stick countertops waterproof184K/yr
  • wood contact paper232K/yr
  • counter top peel and stick waterproof191K/yr
  • peel and stick countertops257K/yr
  • wood grain contact paper154K/yr
  • adhesive shelf liner137K/yr
  • marble contact paper146K/yr
  • wood wallpaper132K/yr

Reviews and returns

What reviews say buyers love and hate about Peel and Stick Countertops

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
3.4%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peel and Stick Countertops questions

Answered from the same tracked data.