Is Peel and Stick Backsplash profitable to sell on Amazon United States?

Flapen scores Peel and Stick Backsplash 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.1M a year across 72 tracked products. Amazon counts 9 of the 10 products launched in the last year as successful launches. Search demand grew -21.1% in the last 90 days.

How competitive is the Peel and Stick Backsplash niche on Amazon United States?

30 brands and 38 sellers compete in Peel and Stick Backsplash on Amazon United States. The top 5 Peel and Stick Backsplash products take 27% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Peel and Stick Backsplash?

Peel and Stick Backsplash buyers on Amazon United States complain most about Adhesion/Stickiness, Quality-Overall, and Durability. Returns run at 6.4% of orders, which is high.

When does demand for Peel and Stick Backsplash peak?

Search demand for Peel and Stick Backsplash on Amazon United States peaks in Jan, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Peel and Stick Backsplash niche?

Peel and Stick Backsplash sells for $31.73 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.95 to $56.56. The average product has 2,216 reviews, the count a new listing must catch up to.

Peel and Stick Backsplash

Maybe

Shoppers spend $2.1M a year here. But buyers convert on only 0.5% of searches, so Peel and Stick Backsplash is a Maybe.

Filters High Returns

Flapen Score: 57
57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size: $2.1M/yr12.2M searches / yr
90-day growth: -21.1%search demand this quarter
Competition: 27%top-5 click share · 30 brands · 38 sellers

Flapen Score

Peel and Stick Backsplash against its category

The dotted line is the Tools & Home Improvement average. Past it, Peel and Stick Backsplash is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Peel and Stick Backsplash market on Amazon at a glance

Shoppers on Amazon United States searched for Peel and Stick Backsplash 12.2M times last year and spent an estimated $2.1M. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months: 12.2M
Growth, 90 days vs prior 90: -21.1%
Conversion, latest week: 0.5%
Market size, estimated: $2.1Ma year
Peak month: January1.7× the quietest month
Top search term: peel and stick backsplash4.2M searches a year

02 · Price

A sale here is worth $31.73.

Listings sell for $31.73 on average, from $5.95 to $56.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $31.73 that is $32K to $40K a year per listing.

Average price: $31.73inside the $15 to $100 sweet spot
Price range: $5.95–$56.56
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $32K–$40K
Returns: 6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,421 within Tiles. It carries 2,216 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 99%
Prime listings: 100%
Out of stock, average day: 1.0%
Average rank: #1,421in Tiles
Average rating: 4.25 starsAmazon United States average 4.42 stars
Average reviews: 2,216per listing
Listings tracked: 72

04 · Newcomers

Amazon counts 9 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 9Amazon's first-year sales bar
Average brand age: 40 months

Products