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Peel and Stick Backsplash

Maybe

Shoppers spend an estimated $2.1M a year here. But buyers convert on only 0.5% of searches, so Peel and Stick Backsplash is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$2.1M/yr12.2M searches / yr
90-day growth
-21.1%search demand this quarter
Competition
27%top-5 click share · 30 brands · 38 sellers

Flapen Score

Peel and Stick Backsplash against its category

The dotted line is the Tools & Home Improvement average. Past it, Peel and Stick Backsplash is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peel and Stick Backsplash market on Amazon at a glance

Shoppers on Amazon United States searched for Peel and Stick Backsplash 12.2M times last year and spent an estimated $2.1M. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
12.2M
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
0.5%
Market size, estimated
$2.1Ma year
Peak month
January1.7× the quietest month
Top search term
peel and stick backsplash4.2M searches a year

02 · Price

A sale here is worth $31.73.

Listings sell for $31.73 on average, from $5.95 to $56.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $31.73 that is $32K to $40K a year per listing.

Average price
$31.73inside the $15 to $100 sweet spot
Price range
$5.95–$56.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$32K–$40K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,421 within Tiles. It carries 2,216 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,421in Tiles
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,216per listing
Listings tracked
72

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
40 months

Products

Top Peel and Stick Backsplash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$41K$82K$123K$165K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

38

Est. top-5 brand share

71%

Top 20: 95%

Est. top-5 click share

27%

Top 20: 63%

Open market

25%

  • Art3d23%
  • Smart Tiles15%
  • Vamos Tile14%
  • STICKGOO13%
  • AULIGET7%
  • MOONFUN4%

Demand

Peel and Stick Backsplash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Peel and Stick Backsplash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peel and stick backsplash4.2M/yr
  • peel and stick tile1.5M/yr
  • peel and stick wall tiles1.3M/yr
  • backsplash tile peel and stick777K/yr
  • peel and stick backsplash for kitchen551K/yr
  • kitchen backsplash peel and stick567K/yr
  • backsplash424K/yr
  • peel and stick tile backsplash368K/yr
  • kitchen backsplash384K/yr
  • backsplash for kitchen wall345K/yr

Reviews and returns

What reviews say buyers love and hate about Peel and Stick Backsplash

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Adhesion/Stickiness”
6.4%of orders come back
“Poor Adhesion”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peel and Stick Backsplash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data