Is paw patrol night light profitable to sell on Amazon United States?

The niche generates $102K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (41/100).

How competitive is the paw patrol night light niche?

12 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in paw patrol night light?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.4%.

When does demand for paw patrol night light peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the paw patrol night light niche?

Listings span $9.09–$73.61; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 2,922 reviews — the moat a new listing must climb.

paw patrol night light

Skip it

Soft demand (-21.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$30.10

avg listing price — sweet spot $15–$100

Price range

Great$9.09–$73.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,922.22

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$102K

$102K/yr · 108K searches

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, paw patrol night light is a $102K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

paw patrol night light market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $90K–$120K; units × avg price
Conversion rate: 3.2%
Avg BSR: #702
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 3.4%
Avg brand age: 44 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

Lights By Night25%
Projectables20%
Idea Nuova12%
Nickelodeon9%
Pillow Pets9%
COOLNIGHT8%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top paw patrol night light search terms

paw patrol night light60K/yr -21.7%3.3% conv.
paw patrol lamp19K/yr -20.4%1.9% conv.
paw patrol light12K/yr -21.7%2.4% conv.
paw patrol projector9K/yr -21.2%3.1% conv.
paw patrol lamps for boys room4K/yr -18.8%2.5% conv.
paw patrol night light plug in4K/yr -17.2%3.0% conv.

All search terms

Top paw patrol night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lights By Night PAW Patrol Color Changing Kids Bedside Lamp Touch Control

Lights By Night$19.094.6★539 rev

Projectables Paw Patrol LED Night Light Projector Plug-In Dusk-to-Dawn Sensor Rubble Chase Skye Marshall Alex Porter For Baby Kids Bedroom Playroom Nursery Bathroom 30605

Projectables$13.174.4★4,933 rev

Kids Toys Puppy Projector30 Soothing Sounds+4 Slides Sound Machine Baby Night Light Projector93 Projections+31 Colors Puppy Toys for Boys Age 3-5Girl Toys Toddler ToysStory Projector Sound Machine

COOLNIGHT$35.744.2★62 rev

Nickelodeon Paw Patrol LED Night Light Plug-in Marshall Rocky Scout Skye Ryder Chase Kids Gifts Dusk-to-Dawn Sensor Great for Bedroom Bathroom Nursery Playroom Hallway 39137

Nickelodeon$17.143.9★22 rev

Nickelodeon Paw Patrol Kids Table Lamp with Pull Chain Stick Lamp Featuring Chase Rubble & Marshall Decorative Printed Shade for Bedroom Playroom or Nursery Lighting

Idea Nuova$28.924.6★16,375 rev

Newest

by launch date

Disney Mickey Mouse Clubhouse LED Night Lights Plug Into Wall NightLight

Disney$9.091,302 rev

7mo ago

Kids Book Projector 5 PAW Patrol & 5 Classic Read-Aloud Stories 10 Songs & Night Light & Soothing Dream Music | Children Ages 3+ Storytime Projector | Toys Owl & PAW Patrol Marshall

LUNA STORYTIME$73.6119 rev

7mo ago

Energizer Paw Patrol Gift Set Flashlight Lantern Bike Light Combo Pack Kids Flashlights Safe Flashlights for Kids Paw Patrol Toys for Boys & Girls

Energizer$21.60113 rev

8mo ago

Little Tikes Story Dream Machine & Headphones Paw Patrol (Amazon Exclusive)

Little Tikes$66.28482 rev

11mo ago

Kids Toys Puppy Projector30 Soothing Sounds+4 Slides Sound Machine Baby Night Light Projector93 Projections+31 Colors Puppy Toys for Boys Age 3-5Girl Toys Toddler ToysStory Projector Sound Machine

COOLNIGHT$35.7462 rev

1y ago

What buyers say about paw patrol night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow17%

“Awesome light”

Gifting Purpose15%

“Christmas present”

Fun/Entertainment Experience14%

“Fun for the kids”

Ease Of Use6%

“Easy to use”

Quality-Overall6%

“Amazing quality”

Durability5%

“Durable and cute”

Value For Money4%

“Great value”

Size-Overall4%

“Perfect size for toddler”

Color3%

“how bright the colors are”

Weight Light2%

“My grandson particularly likes the bike light”

What buyers complain about

Size-Overall14%

“The lantern is definitely A LOT SMALLER than I anticipated”

Durability12%

“breaks easily”

Quality-Overall10%

“Poor quality”

Brightness/Shine/Glow10%

“Not very bright”

Functionality-Overall8%

“Doesnt work”

Battery Life5%

“the batteries popped in them”

Value For Money4%

“Not worth the money”

Audio Quality4%

“so it had no sound”

Material Quality3%

“cheap made”

Touch/Button Controls3%

“The button is sticky”

Top return reasons

Functionality-Overall17%

Size-Overall17%

Defective Material/Parts9%

Brightness/Shine/Glow8%

Value For Money7%

Advertised Vs Actual Product6%

Battery Inclusion4%

Quality-Overall3%

Product Condition3%

Bulb Flicker/Dimming/Color3%

Common questions

Is paw patrol night light profitable to sell on Amazon United States?: The niche generates $102K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (41/100).
How competitive is the paw patrol night light niche?: 12 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in paw patrol night light?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.4%.
When does demand for paw patrol night light peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the paw patrol night light niche?: Listings span $9.09–$73.61; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 2,922 reviews — the moat a new listing must climb.