Is party lights outside profitable to sell on Amazon United States?

The niche generates $5K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.9%. Flapen's verdict: Skip it (48/100).

How competitive is the party lights outside niche?

15 brands and 32 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in party lights outside?

Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 5.3% — above our launch gate.

When does demand for party lights outside peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.3× the quietest.

What does it cost to enter the party lights outside niche?

Listings span $16.68–$55.94; the average listing price is $33.18 (sweet spot $15–$100). The average incumbent carries 3,245 reviews — the moat a new listing must climb.

party lights outside

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$33.18

avg listing price — sweet spot $15–$100

Price range

Incredible$16.68–$55.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Growth

Great+60.9%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,244.59

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 12K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, party lights outside is a $5K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

party lights outside market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $3K–$8K; units × avg price
Conversion rate: 1.1%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 34 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

47%

Tenmiro11%
MGVIH9%
Dazzle Bright9%
OIEZISRO8%
Fussion8%
NEQUARE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +60.9% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.3×

Open Trend

Top party lights outside search terms

outdoor lights for party6K/yr +49.0%0.6% conv.
backyard party lights5K/yr +72.5%0.8% conv.
party lights outside781/yr +97.0%0.0% conv.

All search terms

Top party lights outside products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tenmiro 200FT Outdoor String Lights Ultra Long LED Patio Lights with Shatterproof High Brightness S11 Edison Bulbs Outside Hanging Light Waterproof for Backyard Deck Porch Party Decor 2700K

Tenmiro$47.294.6★718 rev

Outdoor Lights String Patio Outside - 100ft 30M LED Waterproof Light ST38

MGVIH$25.154.2★4,835 rev

Dazzle Bright 300 LED Curtain Lights Plug in Fairy Curtain Lights for Bedroom Christmas Hanging String Lights Outdoor for Window Backdrop Wall Wedding Patio Indoor Dorm Party Decor Warm White

Dazzle Bright$16.964.5★1,742 rev

OIEZISRO Party Lights DJ Disco Light Disco Ball Light Sound Activated Strobe Stage Lights for Parties Birthday Christmas Gift Wedding Karaoke Bar Club Pub Dance Home Living Room Halloween Decorations

OIEZISRO$37.704.5★2,664 rev

4 Pack String Light Poles for Outside with Ground Stakes and Fence Clips

Fussion$42.914.2★1,282 rev

Newest

by launch date

Amzrap 200FT Outdoor String Lights with Remote Waterproof Patio Lights with 72+2 Shatterproof LED Bulbs Dimmable Hanging Decor for Backyard Garden Porch Bistro Timer & 3 Modes 2700K Warm White

Amzrap$49.8792 rev

2mo ago

4 Pack String Light Poles for Outside with Ground Stakes and Fence Clips

Fussion$42.911,282 rev

1y ago

Outdoor Lights String Patio Outside - 100ft 30M LED Waterproof Light ST38

MGVIH$25.154,835 rev

1y ago

Dazzle Bright 300 LED Curtain Lights Plug in Fairy Curtain Lights for Bedroom Christmas Hanging String Lights Outdoor for Window Backdrop Wall Wedding Patio Indoor Dorm Party Decor Warm White

Dazzle Bright$16.961,742 rev

2y ago

Jnaurb Solar Rope Lights 66ft 200LED Solar String Lights 8 Modes Waterproof Solar Outdoor Light Flexible Clear Trampoline Light for Garden Backyard Patio Deck Porch Pool Tree Decor - Warm White

Jnaurb$16.682,860 rev

2y ago

What buyers say about party lights outside

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Extremely bright”

Quality-Overall12%

“The quality seems solid”

Assembly/Installation9%

“Easy to assemble”

Remote Control6%

“Love the remote control”

Value For Money5%

“They are affordable”

Durability5%

“Beautiful and durable”

Strength3%

“The lights seem sturdy and bright”

Ease Of Use3%

“Easy to hang or take down”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“Great looking”

What buyers complain about

Durability29%

“Did not last”

Quality-Overall13%

“low quality product”

Strength11%

“Cheap and flimsy”

Functionality-Overall6%

“Didn't work”

Bulb Flicker/Dimming/Color4%

“Mine will not longer dim”

Brightness/Shine/Glow4%

“just not as bright as i needed”

Value For Money3%

“CHEAP DO NOT BUY”

Size-Overall3%

“I feel like this has to be my issue for misreading the sizes”

Advertised Vs Actual Product2%

“Very Misleading Ad”

Water Resistance2%

“Not as water resistant as advertised”

Top return reasons

Size-Overall18%

Advertised Vs Actual Product11%

Brightness/Shine/Glow11%

Functionality-Overall9%

Defective Material/Parts8%

Strength7%

Value For Money6%

Bulb Flicker/Dimming/Color6%

Quality-Overall5%

Color3%

Common questions

Is party lights outside profitable to sell on Amazon United States?: The niche generates $5K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.9%. Flapen's verdict: Skip it (48/100).
How competitive is the party lights outside niche?: 15 brands and 32 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in party lights outside?: Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 5.3% — above our launch gate.
When does demand for party lights outside peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.3× the quietest.
What does it cost to enter the party lights outside niche?: Listings span $16.68–$55.94; the average listing price is $33.18 (sweet spot $15–$100). The average incumbent carries 3,245 reviews — the moat a new listing must climb.