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Party Lights Outside

Fail

Shoppers spend only $5K a year here, so Party Lights Outside is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$5K/yr12K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
53%top-5 click share · 15 brands · 32 sellers

Flapen Score

Party Lights Outside against its category

The dotted line is the Tools & Home Improvement average. Past it, Party Lights Outside is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Lights Outside market on Amazon at a glance

Shoppers on Amazon United States searched for Party Lights Outside 12K times last year and spent an estimated $5K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
1.1%
Market size, estimated
$5Ka year
Peak month
August3.3× the quietest month
Top search term
outdoor lights for party6K searches a year

02 · Price

A sale here is worth $33.18.

Listings sell for $33.18 on average, from $16.68 to $55.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $33.18 that is $0 to $3K a year per listing.

Average price
$33.18inside the $15 to $100 sweet spot
Price range
$16.68–$55.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #64 within Flood & Security Lights. It carries 3,245 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#64in Flood & Security Lights
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,245per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Party Lights Outside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$136$272$408$543101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

32

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

47%

  • Tenmiro11%
  • MGVIH9%
  • Dazzle Bright9%
  • OIEZISRO8%
  • Fussion8%
  • NEQUARE8%

Demand

Party Lights Outside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Party Lights Outside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor lights for party6K/yr
  • backyard party lights5K/yr
  • party lights outside781/yr

Reviews and returns

What reviews say buyers love and hate about Party Lights Outside

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
29%of negative reviews mention “Durability”
5.3%of orders come back
“Did not last”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Party Lights Outside questions

Answered from the same tracked data.