Is Party Lights profitable to sell on Amazon United States?

Flapen scores Party Lights 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $5.0M a year across 38 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew -0.4% in the last 90 days.

How competitive is the Party Lights niche on Amazon United States?

28 brands and 41 sellers compete in Party Lights on Amazon United States. The top 5 Party Lights products take 52% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Party Lights?

Party Lights buyers on Amazon United States complain most about Durability, Size-Overall, and Quality-Overall. Returns run at 5.6% of orders, which is high.

When does demand for Party Lights peak?

Search demand for Party Lights on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Party Lights niche?

Party Lights sells for $44.47 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.96 to $234.45. The average product has 4,361 reviews, the count a new listing must catch up to.

Party Lights

Maybe

Shoppers spend $5.0M a year here. But returns run at 5.6% of orders, so Party Lights is a Maybe.

Filters High Returns

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $5.0M/yr4.0M searches / yr
90-day growth: -0.4%search demand this quarter
Competition: 52%top-5 click share · 28 brands · 41 sellers

Flapen Score

Party Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Party Lights is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Party Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Party Lights 4.0M times last year and spent an estimated $5.0M. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months: 4.0M
Growth, 90 days vs prior 90: -0.4%
Conversion, latest week: 2.8%
Market size, estimated: $5.0Ma year
Peak month: December1.4× the quietest month
Top search term: party lights665K searches a year

02 · Price

A sale here is worth $44.47.

Listings sell for $44.47 on average, from $7.96 to $234.45. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $44.47 that is $178K to $222K a year per listing.

Average price: $44.47inside the $15 to $100 sweet spot
Price range: $7.96–$234.45
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 125K–150K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $178K–$222K
Returns: 5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #130 within Novelty Lighting. It carries 4,361 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #130in Novelty Lighting
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 4,361per listing
Listings tracked: 38

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 40 months

Products