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Par38

Fail

Shoppers spend only $29K a year here, so Par38 is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$29K/yr25K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
35%top-5 click share · 21 brands · 67 sellers

Flapen Score

Par38 against its category

The dotted line is the Tools & Home Improvement average. Past it, Par38 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Par38 market on Amazon at a glance

Shoppers on Amazon United States searched for Par38 25K times last year and spent an estimated $29K. The top 5 brands take 58% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
3.9%
Market size, estimated
$29Ka year
Top search term
par3811K searches a year

02 · Price

A sale here is worth $29.70.

Listings sell for $29.70 on average, from $9.35 to $130.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.70 that is $0 to $3K a year per listing.

Average price
$29.70inside the $15 to $100 sweet spot
Price range
$9.35–$130.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #917 within Light Bulbs. It carries 1,138 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#917in Light Bulbs
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,138per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Par38 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$878$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

67

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

35%

Top 20: 76%

Open market

36%

  • Sunco Lighting17%
  • LEDVANCE15%
  • EDISHINE10%
  • E ENERGETIC LIGHTING9%
  • GvvooHome8%
  • Maxxima6%

Demand

Par38 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Par38 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • par3811K/yr
  • par 38 led flood light indoor bulb7K/yr
  • par 38 bulb4K/yr
  • par 38 led bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Par38

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Bulb Flicker/Dimming/Color”
3.4%of orders come back
“Flickers nonstop”
A buyer, on “Bulb Flicker/Dimming/Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Par38 questions

Answered from the same tracked data.