par38
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.70avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$9.35–$130.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,138.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, par38 is a $29K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
par38 market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$45K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #917
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.2%
- Avg brand age
- 57 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
67
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
35%
Top 20: 76%
Open market
36%
- Sunco Lighting17%
- LEDVANCE15%
- EDISHINE10%
- E ENERGETIC LIGHTING9%
- GvvooHome8%
- Maxxima6%
Demand
Weekly Amazon search volume, last 30 weeks — -1.7% search growth over the last 90 days.Top par38 search terms
- par3811K/yr
- par 38 led flood light indoor bulb7K/yr
- par 38 bulb4K/yr
- par 38 led bulbs4K/yr
Top par38 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EDISHINE PAR38 Flood Lights Outdoor Bulb Dimmable LED Flood Light Bulbs 1800LM 18W Equivalent 120W Weatherproof LED Light Bulb for Backyard Garage Porch Garden 5000K Daylight E26 4 Pack
EDISHINE$22.694.6★718 rev
Sylvania LED Flood PAR38 Light Bulb 90W Equivalent Efficient 13W 10 Year 1175 Lumens Medium Base Non-Dimmable 5000K Daylight - 2 Pack (79736)
LEDVANCE$13.074.5★1,179 rev
GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack
GvvooHome$15.374.6★441 rev
Maxxima PAR38 LED Indoor/Outdoor Light Bulbs 3000K 1275 Lumens 4 Pack
Maxxima$24.634.5★698 rev
Sylvania Night Chaser LED PAR38 Light Bulb 250W = 23W 22 Year Dimmable Super Bright 2650 Lumens Wet Rated 5000K Daylight - 2 Pack (41358)
LEDVANCE$18.514.6★188 rev
Newest
by launch date
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.0356 rev
GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack
GvvooHome$15.37441 rev
Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack
Maelsrlg$23.5286 rev
EdisonPar Full-Glass PAR38 LED Flood Light Bulbs Outdoor/Indoor Equivalent 300 Watt 4000 Lumens Ultra Bright Non-Dimmable Waterproof 5000K Daylight 2-Pack
EdisonPar$36.2062 rev
Feit Electric PAR38 LED Flood Light Bulb 150W Eq 5CCT E26 Base
Feit Electric$11.849 rev
Trending
90-day click momentumGovee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.034.2★
Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 2700K Soft White
Sunco Lighting$26.934.5★
Feit Electric PAR38 LED Flood Light Bulb 150W Eq 5CCT E26 Base
Feit Electric$11.844.4★
EdisonPar Full-Glass PAR38 LED Flood Light Bulbs Outdoor/Indoor Equivalent 300 Watt 4000 Lumens Ultra Bright Non-Dimmable Waterproof 5000K Daylight 2-Pack
EdisonPar$36.204.7★
Energetic PAR38 LED Flood Outdoor Light Bulb 5000K Daylight 90 Watt Equivalent (11W) Wet Rated 900LM E26 Base Non-Dimmable 6 Pack
E ENERGETIC LIGHTING$29.694.6★
What buyers say about par38
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Excellent quality”
“Good value for price”
“Good light bulb”
“Just what I needed”
“The colors are bright”
“Easy install”
“Durable”
“Very light weight material”
“Fits well”
What buyers complain about
“Flickers nonstop”
“Lasted only a couple of weeks”
“Just no way to make it work”
“Poor quality”
“Water easily gets into the bulbs”
“Not a good light”
“At times the light would randomly decide that it has lost connectivity”
“Not Great for outdoors”
“Contradistions”
“They are a bit pricey”
Top return reasons
Common questions
- Is par38 profitable to sell on Amazon United States?
- The niche generates $29K/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the par38 niche?
- 21 brands and 67 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in par38?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Functionality-Overall. The return rate is 3.4%.
- What does it cost to enter the par38 niche?
- Listings span $9.35–$130.91; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.