Is par20 led bulbs profitable to sell on Amazon United States?

The niche generates $114K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).

How competitive is the par20 led bulbs niche?

8 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in par20 led bulbs?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.2%.

When does demand for par20 led bulbs peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the par20 led bulbs niche?

Listings span $4.05–$28.59; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.

par20 led bulbs

Skip it

Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.38

avg listing price — sweet spot $15–$100

Review moat

Good1,013.43

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.05–$28.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$114K

$114K/yr · 74K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, par20 led bulbs is a $114K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

par20 led bulbs market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $104K–$139K; units × avg price
Conversion rate: 8.8%
Avg BSR: #988
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Amazon Basics43%
Sunco Lighting17%
Feit Electric16%
LUXRITE8%
PHILIPS6%
BOGAO4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top par20 led bulbs search terms

par20 led bulbs28K/yr -8.9%7.8% conv.
par 20 led bulbs18K/yr -9.0%7.1% conv.
par207K/yr -17.6%4.7% conv.
par20 led5K/yr -4.6%5.9% conv.
par20 bulb3K/yr +43.3%4.8% conv.
par20 led bulb4K/yr +7.6%5.1% conv.
par 20 led flood light bulbs6K/yr -50.7%6.0% conv.
par 203K/yr -12.9%4.5% conv.

All search terms

Top par20 led bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics PAR20 LED Light Bulb 50W Equivalent 7W Energy Efficient E26 Standard Base Warm White 3000K Dimmable 10 000 Hour Lifetime 6-Pack

Amazon Basics$14.934.4★4,565 rev

Sunco 10 Pack PAR20 LED Bulbs 50W Equivalent 7W Dimmable CRI90 3000K Warm White 470 Lumens E26 Medium Base IP65 Waterproof Indoor Outdoor Home Residential Super Bright Wide Area Flood Light - UL

Sunco Lighting$26.134.4★3,523 rev

Feit Electric PAR20 LED Light Bulb 50W Eq 5CCT 6Way 2 Pack

Feit Electric$13.504.6★50 rev

LUXRITE 4 Pack PAR20 LED Bulbs 50W Equivalent 2700K Warm White Dimmable LED Spotlight Bulb Indoor Outdoor 7W 500 Lumens Wet Rated E26 Standard Base UL Listed

LUXRITE$19.224.6★267 rev

PHILIPS LED 75W PAR20 4-Pack Ultra Definition Bright White (3000K) 800 Lumen (10W = 75W) Dimmable Frosted Flicker-Free Light Bulbs

PHILIPS$22.094.2★47 rev

Newest

by launch date

Brightever PAR20 LED Bulbs 50 Watt Equivalent LED Light Bulb Dimmable 3000K Warm White LED Spotlight Bulb 600 Lumens Energy Efficient 7W E26 Standard Base for Spot Lights Indoor Outdoor 4-Pack

Brightever$15.0644 rev

7mo ago

PAR20 Dimmable Flood Light Bulb 75W Equivalent Daylight White 5000K Outdoor

Flaspar$9.1839 rev

1y ago

PHILIPS LED 75W PAR20 4-Pack Ultra Definition Bright White (3000K) 800 Lumen (10W = 75W) Dimmable Frosted Flicker-Free Light Bulbs

PHILIPS$22.0947 rev

2y ago

Sunco 10 Pack PAR20 LED Flood Light Bulb High Output 800 Lumens 50W Equivalent 8W Warm White 3000K E26 Base Dimmable CRI 80+ Wet Rated for Track Lighting Recessed Can Accent Indoor Outdoor UL

Sunco Lighting$28.59125 rev

2y ago

Feit Electric PAR20 LED Light Bulb 50W Eq 5CCT 6Way 2 Pack

Feit Electric$13.5050 rev

3y ago

What buyers say about par20 led bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow30%

“the brightness is great”

Size-Overall13%

“the bulbs fit perfectly”

Quality-Overall11%

“Build quality seems solid”

Value For Money10%

“Good value for money”

Bulb Flicker/Dimming/Color9%

“Good bulb”

Advertised Vs Actual Product9%

“As advertised”

Color4%

“Color is nice”

Efficiency2%

“Theyre energy efficient while still giving off a nice”

Assembly/Installation2%

“Installation was quick and easy”

Compactness1%

“I really appreciate their compact size and energy efficiency”

What buyers complain about

Size-Overall15%

“too short”

Durability11%

“Entire pack failed in less than 2 years”

Advertised Vs Actual Product11%

“Don't trust diseptive descriptions”

Functionality-Overall8%

“Because one of the new bulbs didn't work”

Quality-Overall8%

“looks cheap”

Bulb Flicker/Dimming/Color7%

“Three of the four bulbs all start to flicker after they warm up”

Value For Money5%

“Expensive,”

Brightness/Shine/Glow4%

“It is not as bright as the ad claims”

Assembly/Installation3%

“The installation wasn't easy”

Color1%

“I would have preferred a little more white”

Top return reasons

Size-Overall51%

Color12%

Bulb Flicker/Dimming/Color11%

Advertised Vs Actual Product7%

Brightness/Shine/Glow7%

Functionality-Overall4%

Compatibility-Overall2%

Defective Material/Parts2%

Value For Money1%

Range1%

Common questions

Is par20 led bulbs profitable to sell on Amazon United States?: The niche generates $114K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).
How competitive is the par20 led bulbs niche?: 8 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in par20 led bulbs?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.2%.
When does demand for par20 led bulbs peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the par20 led bulbs niche?: Listings span $4.05–$28.59; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.