par 38 led flood light outdoor bulb
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.27avg listing price — sweet spot $15–$100
Price range
Great$9.35–$63.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,230.59avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, par 38 led flood light outdoor bulb is a $75K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
par 38 led flood light outdoor bulb market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $71K–$85K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #895
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 3.7%
- Avg brand age
- 57 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
46
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
16%
- Sunco Lighting28%
- LEDVANCE16%
- Maelsrlg14%
- Gonhom14%
- GvvooHome7%
- E ENERGETIC LIGHTING5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top par 38 led flood light outdoor bulb search terms
- par38 led flood light bulbs26K/yr
- par38 led5K/yr
- par38 led bulb4K/yr
- par 383K/yr
- par38 bulb4K/yr
- par38 led flood light3K/yr
- par38 led flood light outdoor404/yr
Top par 38 led flood light outdoor bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gonhom Par38 led Flood Lights Outdoor Light Bulb Dimmable 1800LM 20W Replace up to 200W Outdoor Flood Light Bulbs for Backyard Garage Porch Garden 2 Pack 5000K Daylight
Gonhom$17.514.7★2,279 rev
Sylvania Night Chaser LED PAR38 Light Bulb 250W = 23W 22 Year Dimmable Super Bright 2650 Lumens Wet Rated 5000K Daylight - 2 Pack (41358)
LEDVANCE$18.514.6★188 rev
Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack
Maelsrlg$23.524.7★86 rev
Sunco 6 Pack Outdoor Flood Light Bulbs LED PAR38 Waterproof 1050 LM 13W (100W Equivalent) 3000K Warm White Wet Rated Dimmable E26 Base for Backyard Landscape Porch Garage Yard UL.
Sunco Lighting$32.094.6★5,676 rev
Sunco 6 Pack Outdoor Flood Light Bulb LED PAR38 Exterior Spotlight Bulbs Weatherproof 1050 LM 13W (100W Equivalent) 5000K Daylight Wet Rated Dimmable E26 Base UL
Sunco Lighting$29.194.6★5,676 rev
Newest
by launch date
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.0356 rev
GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack
GvvooHome$15.37441 rev
Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack
Maelsrlg$23.5286 rev
Feit Electric PAR38 LED Reflector Light Bulb 120W Eq 5CCT 6Way 2 Pack
Feit Electric$22.3163 rev
Feit Electric PAR38 LED Flood Light Bulb 325W Eq 5CCT E26 Base
Feit Electric$24.0042 rev
Trending
90-day click momentumGovee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.034.2★
Sunco 2 Pack Exterior Flood Light Bulbs LED PAR38 Waterproof 1050 LM 13W (100W Equivalent) 5000K Daylight Wet Rated Dimmable E26 Base for Backyard Landscape Porch Garage Yard UL
Sunco Lighting$16.194.6★
Sylvania Night Chaser LED PAR38 Light Bulb 250W = 23W 22 Year Dimmable Super Bright 2650 Lumens Wet Rated 5000K Daylight - 2 Pack (41358)
LEDVANCE$18.514.6★
Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack
Maelsrlg$23.524.7★
Energetic PAR38 LED Flood Outdoor Light Bulb 5000K Daylight 90 Watt Equivalent (11W) Wet Rated 900LM E26 Base Non-Dimmable 6 Pack
E ENERGETIC LIGHTING$29.694.6★
What buyers say about par 38 led flood light outdoor bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Excellent quality”
“Affordable price”
“As advertised”
“Good light bulbs”
“The colors are bright”
“Easy install”
“Durable”
“They fit and work perfectly”
“Very light weight material”
What buyers complain about
“Lamp dimmed down only to about 35%”
“Dont last”
“No longer works properly”
“Water easily gets into the bulbs”
“Inconsistent quality concern”
“Not very bright”
“They are a bit pricey”
“Contradistions”
“Not Great for outdoors”
“These bulbs would not stay connected to my home LAN for more than an hour”
Top return reasons
Common questions
- Is par 38 led flood light outdoor bulb profitable to sell on Amazon United States?
- The niche generates $75K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the par 38 led flood light outdoor bulb niche?
- 13 brands and 46 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in par 38 led flood light outdoor bulb?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Functionality-Overall. The return rate is 3.2%.
- When does demand for par 38 led flood light outdoor bulb peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the par 38 led flood light outdoor bulb niche?
- Listings span $9.35–$63.98; the average listing price is $28.27 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.