Is paper star lantern profitable to sell on Amazon United States?

The niche generates $75K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Skip it (49/100).

How competitive is the paper star lantern niche?

17 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in paper star lantern?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Adhesion/Stickiness. The return rate is 6.0% — above our launch gate.

When does demand for paper star lantern peak?

Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the paper star lantern niche?

Listings span $8.41–$28.81; the average listing price is $18.29 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.

paper star lantern

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Review moat

Great325.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.29

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.41–$28.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Market size

Bad$75K

$75K/yr · 417K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, paper star lantern is a $75K/yr Amazon United States market (417K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

36%

OSALADI20%
GalaxyArts15%
Generic7%
OuMuaMua7%
LIOOBO7%
JINKEYULV6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

What buyers say about paper star lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow19%

“Great holiday glow”

Quality-Overall17%

“These were very well made”

Assembly/Installation17%

“Easy Assembly”

Size-Overall8%

“They are a nice size”

Durability8%

“They are sturdy and durable”

Color7%

“Loved the bright colors”

Design-Overall5%

“Very aesthetic & good quality”

Advertised Vs Actual Product5%

“Exactly as expected”

Embellishment/Embroidery Quality3%

“Cute decoration”

Magnetic Strength/Adsorption2%

“The magnet is nice and strong”

What buyers complain about

Size-Overall24%

“The description says large”

Ease Of Use22%

“Inconvenient”

Adhesion/Stickiness17%

“The corner seams separate from not enough glue or something”

Add-Ons/Attachments11%

“the bulb wouldnt stay in place because theres nowhere to attach it”

Functionality-Overall11%

“Lights dont work”

Assembly/Installation2%

“They take some time to put together”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product14%

Color12%

Quality-Overall6%

Assembly/Installation6%

Functionality-Overall5%

Value For Money5%

Brightness/Shine/Glow4%

Defective Material/Parts3%

Bulb Flicker/Dimming/Color2%

Common questions

Is paper star lantern profitable to sell on Amazon United States?: The niche generates $75K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Skip it (49/100).
How competitive is the paper star lantern niche?: 17 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in paper star lantern?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Adhesion/Stickiness. The return rate is 6.0% — above our launch gate.
When does demand for paper star lantern peak?: Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the paper star lantern niche?: Listings span $8.41–$28.81; the average listing price is $18.29 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.

paper star lantern