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Paper Star Lantern

Fail

Buyers convert on only 1.0% of searches, so Paper Star Lantern is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$75K/yr417K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
48%top-5 click share · 17 brands · 20 sellers

Flapen Score

Paper Star Lantern against its category

The dotted line is the Tools & Home Improvement average. Past it, Paper Star Lantern is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Star Lantern market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Star Lantern 417K times last year and spent an estimated $75K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
1.0%
Market size, estimated
$75Ka year
Peak month
November7.1× the quietest month
Top search term
paper star lantern129K searches a year

02 · Price

A sale here is worth $18.29.

Listings sell for $18.29 on average, from $8.41 to $28.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.29 that is $2K to $5K a year per listing.

Average price
$18.29inside the $15 to $100 sweet spot
Price range
$8.41–$28.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #955 within Novelty Lighting. It carries 325 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
27.1%
Average rank
#955in Novelty Lighting
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
325per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Paper Star Lantern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

20

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

36%

  • OSALADI20%
  • GalaxyArts15%
  • Generic7%
  • OuMuaMua7%
  • LIOOBO7%
  • JINKEYULV6%

Demand

Paper Star Lantern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Paper Star Lantern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper star lantern129K/yr
  • star lantern64K/yr
  • star lanterns25K/yr
  • star paper lanterns14K/yr
  • paper star lanterns33K/yr
  • paper stars hanging31K/yr
  • star paper lantern21K/yr
  • paper lantern star10K/yr
  • hanging paper stars10K/yr
  • paper star lights9K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Star Lantern

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Size-Overall”
6.0%of orders come back
“The description says large”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paper Star Lantern questions

Answered from the same tracked data.