Paper Lanterns with Lights

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

1.3%

Market size, estimated

$65Ka year

Peak month

January1.5× the quietest month

Top search term

hanging paper lamp26K searches a year

Listings sell for $27.03 on average, from $8.10 to $78.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.03 that is $0 to $3K a year per listing.

Average price

$27.03inside the $15 to $100 sweet spot

Price range

$8.10–$78.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #742 within Novelty Lighting. It carries 528 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#742in Novelty Lighting

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

528per listing

Listings tracked

47

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months