Paper Lanterns

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $877K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+26.1%

Conversion, latest week

1.9%

Market size, estimated

$877Ka year

Peak month

July1.8× the quietest month

Top search term

paper lanterns744K searches a year

Listings sell for $18.52 on average, from $7.18 to $33.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $18.52 that is $23K to $28K a year per listing.

Average price

$18.52inside the $15 to $100 sweet spot

Price range

$7.18–$33.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

4.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #170 within Novelty Lighting. It carries 701 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

13.3%

Average rank

#170in Novelty Lighting

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

701per listing

Listings tracked

44

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months