Is Paper Lamp profitable to sell on Amazon United States?

Flapen scores Paper Lamp 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $159K a year across 59 tracked products. Amazon counts 4 of the 12 products launched in the last year as successful launches. Search demand grew +18.9% in the last 90 days.

How competitive is the Paper Lamp niche on Amazon United States?

34 brands and 45 sellers compete in Paper Lamp on Amazon United States. The top 5 Paper Lamp products take 32% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Paper Lamp?

Paper Lamp buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Assembly/Installation. Returns run at 3.4% of orders.

When does demand for Paper Lamp peak?

Search demand for Paper Lamp on Amazon United States peaks in Aug–Sep, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Paper Lamp niche?

Paper Lamp sells for $37.90 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.01 to $133.72. The average product has 803 reviews, the count a new listing must catch up to.

Paper Lamp

Maybe

Products sell for $37.90 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Paper Lamp is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 58
58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size: $159K/yr440K searches / yr
90-day growth: +18.9%search demand this quarter
Competition: 32%top-5 click share · 34 brands · 45 sellers

Flapen Score

Paper Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Paper Lamp is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Paper Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Lamp 440K times last year and spent an estimated $159K. The top 5 brands take 48% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months: 440K
Growth, 90 days vs prior 90: +18.9%
Conversion, latest week: 0.9%
Market size, estimated: $159Ka year
Peak month: August1.9× the quietest month
Top search term: paper lamp201K searches a year

02 · Price

A sale here is worth $37.90.

Listings sell for $37.90 on average, from $11.01 to $133.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $37.90 that is $0 to $4K a year per listing.

Average price: $37.90inside the $15 to $100 sweet spot
Price range: $11.01–$133.72
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #767 within Lamps & Shades. It carries 803 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 2.3%
Average rank: #767in Lamps & Shades
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 803per listing
Listings tracked: 59

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 4Amazon's first-year sales bar
Average brand age: 35 months

Products