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Pantry Door

Fail

Buyers convert on only 0.1% of searches, so Pantry Door is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$34K/yr233K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
14%top-5 click share · 39 brands · 59 sellers

Flapen Score

Pantry Door against its category

The dotted line is the Tools & Home Improvement average. Past it, Pantry Door is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pantry Door market on Amazon at a glance

Shoppers on Amazon United States searched for Pantry Door 233K times last year and spent an estimated $34K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
0.1%
Market size, estimated
$34Ka year
Peak month
November2.3× the quietest month
Top search term
glass door62K searches a year

02 · Price

A sale here is worth $209.46.

Listings sell for $209.46 on average, from $7.28 to $563.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $209.46 that is $0 to $21K a year per listing.

Average price
$209.46above the $15 to $100 sweet spot
Price range
$7.28–$563.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #84 within Doors. It carries 274 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
83%
Out of stock, average day
8.7%
Average rank
#84in Doors
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
274per listing
Listings tracked
167

04 · Newcomers

Amazon counts 11 of last year's 82 launches as successful.

82 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
82
Successful launches
11Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pantry Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$342$684$1K$1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

59

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

14%

Top 20: 39%

Open market

27%

  • JUJUBON17%
  • BARNSMITH16%
  • JUBEST16%
  • SMARTSTANDARD13%
  • RomeDay6%
  • OHTOMO6%

Demand

Pantry Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Pantry Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass door62K/yr
  • solid core door16K/yr
  • prehung door15K/yr
  • door slab15K/yr
  • slab door19K/yr
  • 30 x 78 interior door9K/yr
  • 30 door7K/yr
  • 30 x 80 interior door10K/yr
  • hollow core door8K/yr
  • prehung interior door 30x806K/yr

Reviews and returns

What reviews say buyers love and hate about Pantry Door

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pantry Door questions

Answered from the same tracked data.