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Paint Your Own Moon Lamp Kit

Fail

Shoppers spend only $28K a year here, so Paint Your Own Moon Lamp Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$28K/yr44K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 24 sellers

Flapen Score

Paint Your Own Moon Lamp Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Paint Your Own Moon Lamp Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Your Own Moon Lamp Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Your Own Moon Lamp Kit 44K times last year and spent an estimated $28K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.4%
Market size, estimated
$28Ka year
Peak month
December7.1× the quietest month
Top search term
diy lava lamp kit10K searches a year

02 · Price

A sale here is worth $26.54.

Listings sell for $26.54 on average, from $15.35 to $44.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $26.54 that is $7K to $13K a year per listing.

Average price
$26.54inside the $15 to $100 sweet spot
Price range
$15.35–$44.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #4,196 within Novelty Lighting. It carries 868 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#4,196in Novelty Lighting
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
868per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Paint Your Own Moon Lamp Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

24

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • Schylling33%
  • Klever Kits19%
  • Snoverre16%
  • LAOESE13%
  • Lava Lite8%
  • Canal Toys4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Paint Your Own Moon Lamp Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Paint Your Own Moon Lamp Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diy lava lamp kit10K/yr
  • make your own lava lamp kit9K/yr
  • lava lamp repair kit6K/yr
  • diy lava lamp3K/yr
  • moon lamp painting kit6K/yr
  • paint your own moon lamp kit5K/yr
  • make your own lava lamp5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Your Own Moon Lamp Kit

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Value For Money”
2.5%of orders come back
“It was pretty pricey”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paint Your Own Moon Lamp Kit questions

Answered from the same tracked data.