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Paint Touch Up Kit

Fail

Shoppers spend only $49K a year here, so Paint Touch Up Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$49K/yr44K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
56%top-5 click share · 11 brands · 14 sellers

Flapen Score

Paint Touch Up Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Paint Touch Up Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Touch Up Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Touch Up Kit 44K times last year and spent an estimated $49K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
12.3%
Market size, estimated
$49Ka year
Peak month
May1.7× the quietest month
Top search term
2 inch paint roller15K searches a year

02 · Price

A sale here is worth $9.02.

Listings sell for $9.02 on average, from $3.98 to $16.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.02 that is $2K to $5K a year per listing.

Average price
$9.02under the $15 to $100 sweet spot
Price range
$3.98–$16.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Painting Supplies & Tools. It carries 812 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Painting Supplies & Tools
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
812per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Paint Touch Up Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

13%

  • Mister Rui48%
  • HANJKINZ11%
  • Bates Choice10%
  • YiBaiBrush8%
  • Aysatogc5%
  • Honeydak5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Paint Touch Up Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Paint Touch Up Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 inch paint roller15K/yr
  • 2 paint roller7K/yr
  • 1 inch paint roller8K/yr
  • tiny paint roller5K/yr
  • 2 inch foam roller4K/yr
  • small paint rollers 2 inch3K/yr
  • 2 inch roller3K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Touch Up Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
27%of negative reviews mention “Paint Quality”
1.5%of orders come back
“the paint dripped out”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Paint Touch Up Kit questions

Answered from the same tracked data.