Is Paint Mixer profitable to sell on Amazon United States?

Flapen scores Paint Mixer 49 out of 100 on Amazon United States, a Fail. Shoppers spend $491K a year across 18 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +9.4% in the last 90 days.

How competitive is the Paint Mixer niche on Amazon United States?

15 brands and 36 sellers compete in Paint Mixer on Amazon United States. The top 5 Paint Mixer products take 63% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Paint Mixer?

Paint Mixer buyers on Amazon United States complain most about Size-Overall, Durability, and Ease Of Cleaning. Returns run at 1.4% of orders.

When does demand for Paint Mixer peak?

Search demand for Paint Mixer on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Paint Mixer niche?

Paint Mixer sells for $9.54 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.08 to $14.90. The average product has 2,342 reviews, the count a new listing must catch up to.

Paint Mixer

Fail

Prices span $6.08–$14.90, mostly outside the sweet spot, so Paint Mixer is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $491K/yr483K searches / yr
90-day growth: +9.4%search demand this quarter
Competition: 63%top-5 click share · 15 brands · 36 sellers

Flapen Score

Paint Mixer against its category

The dotted line is the Tools & Home Improvement average. Past it, Paint Mixer is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Paint Mixer market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Mixer 483K times last year and spent an estimated $491K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months: 483K
Growth, 90 days vs prior 90: +9.4%
Conversion, latest week: 10.6%
Market size, estimated: $491Ka year
Peak month: May1.5× the quietest month
Top search term: paint mixer117K searches a year

02 · Price

A sale here is worth $9.54.

Listings sell for $9.54 on average, from $6.08 to $14.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $9.54 that is $24K to $29K a year per listing.

Average price: $9.54under the $15 to $100 sweet spot
Price range: $6.08–$14.90
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 50K–60K
Units per listing a year: 2,500–3,000
Revenue per listing a year: $24K–$29K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #387 within Power Drill Parts & Accessories. It carries 2,342 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #387in Power Drill Parts & Accessories
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 2,342per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 50 months

Products