pack of flashlights
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.26–$38.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,874.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 86K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pack of flashlights is a $80K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
pack of flashlights market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $79K–$95K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #953
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 30%
- Out of stock
- 13.0%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
90
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
2%
- Dorcy57%
- EVEREADY27%
- Rayovac6%
- Energizer4%
- Life+Gear3%
- AlpsWolf1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top pack of flashlights search terms
- eveready flashlight27K/yr
- dorcy flashlight23K/yr
- 6 volt flashlight7K/yr
- floating flashlight4K/yr
- 6v flashlight6K/yr
- 6 volt lantern4K/yr
- dorcy led flashlight4K/yr
- 6v lantern4K/yr
- ever ready flashlight4K/yr
- eveready3K/yr
Top pack of flashlights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dorcy 41-2079 6V Floating Lantern Assorted
Dorcy$10.324.4★1,108 rev
Rayovac LED Flashlight Floating Camping Flashlight for Power Outages and Emergencies Flash Light with 6V Battery Included Pack of 1
Rayovac$19.774.3★11,586 rev
Dorcy 35-Lumen Floating Waterproof LED Flashlight Lantern Assorted Colors (41-2081)
Dorcy$12.074.5★437 rev
Dorcy 150 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Yellow (41-2510)
Dorcy$10.434.5★5,694 rev
Dorcy 150 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Neon Green (41-2513)
Dorcy$9.764.6★10,250 rev
Newest
by launch date
EVEREADY Floating LED Lantern 60 Lumens Water Resistant Emergency Lanterns for Home Power Failure Batteries Included
Energizer$11.380 rev
EVEREADY LED Flashlights (3-Pack) Bright Flashlights for Emergencies and Camping Gear Power Outage Flash Light AA Batteries Included
EVEREADY$9.83495 rev
Eveready LED Floating Lantern Flashlight Battery Powered LED Lanterns for Hurricane Supplies Survival Kits Camping Accessories Power Outages Batteries Included | Pack of 2
EVEREADY$38.451 rev
Eveready LED Camping Lantern X-250 (2-Pack) Super Bright Tent Lights Rugged Water Resistant LED Lanterns 100 Hour Run-time (Batteries Included) Red and Black
EVEREADY$17.543,375 rev
Eveready LED Flashlight (8-Pack) Bright Reliable Flashlights for General Purpose Great for Camping Car Emergency Storm Power Outage Handheld Flashlight (Batteries Included)
EVEREADY$19.169,308 rev
Trending
90-day click momentumEVEREADY Floating LED Lantern 60 Lumens Water Resistant Emergency Lanterns for Home Power Failure Batteries Included
Energizer$11.380.0★
Eveready LED Floating Lantern Flashlight Battery Powered LED Lanterns for Hurricane Supplies Survival Kits Camping Accessories Power Outages Batteries Included | Pack of 2
EVEREADY$38.455.0★
Eveready EVE2661305 - FLASHLIGHT EV25 .1 2D ECN
EVEREADY$8.673.7★
Dorcy 150 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Blue (41-2514)
Dorcy$9.704.6★
Eveready LED Flashlight (8-Pack) Bright Reliable Flashlights for General Purpose Great for Camping Car Emergency Storm Power Outage Handheld Flashlight (Batteries Included)
EVEREADY$19.164.2★
What buyers say about pack of flashlights
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely bright”
“good value”
“This flashlight/spotlight lantern is well thought out and designed”
“Battery Life is Awesome”
“As advertised”
“Simple to use”
“Charge lasts a long time”
“Light weight flashlight”
“a convenient size”
“well built”
What buyers complain about
“Doesn't always turn on”
“Not as bright as I had hoped”
“Batteries included were dead”
“Poor quality control”
“Fell apart”
“Too small”
“Still difficult to see”
“Wish I would have bought the cheaper one”
“No batteries”
“Flimsy”
Top return reasons
Common questions
- Is pack of flashlights profitable to sell on Amazon United States?
- The niche generates $80K/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the pack of flashlights niche?
- 8 brands and 90 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pack of flashlights?
- Top complaints mined from reviews: Functionality-Overall, Brightness/Shine/Glow, Battery Life. The return rate is 1.7%.
- When does demand for pack of flashlights peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pack of flashlights niche?
- Listings span $5.26–$38.45; the average listing price is $15.81 (sweet spot $15–$100). The average incumbent carries 4,874 reviews — the moat a new listing must climb.