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Pack of Flashlights

Fail

The top 5 brands take 97% of clicks, so Pack of Flashlights is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$80K/yr86K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
39%top-5 click share · 8 brands · 90 sellers

Flapen Score

Pack of Flashlights against its category

The dotted line is the Tools & Home Improvement average. Past it, Pack of Flashlights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pack of Flashlights market on Amazon at a glance

Shoppers on Amazon United States searched for Pack of Flashlights 86K times last year and spent an estimated $80K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
5.9%
Market size, estimated
$80Ka year
Peak month
October2.0× the quietest month
Top search term
eveready flashlight27K searches a year

02 · Price

A sale here is worth $15.81.

Listings sell for $15.81 on average, from $5.26 to $38.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.81 that is $2K to $4K a year per listing.

Average price
$15.81inside the $15 to $100 sweet spot
Price range
$5.26–$38.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #953 within Flashlights. It carries 4,874 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
81%
Out of stock, average day
13.0%
Average rank
#953in Flashlights
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,874per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Pack of Flashlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

90

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

2%

  • Dorcy57%
  • EVEREADY27%
  • Rayovac6%
  • Energizer4%
  • Life+Gear3%
  • AlpsWolf1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Pack of Flashlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pack of Flashlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eveready flashlight27K/yr
  • dorcy flashlight23K/yr
  • 6 volt flashlight7K/yr
  • floating flashlight4K/yr
  • 6v flashlight6K/yr
  • 6 volt lantern4K/yr
  • dorcy led flashlight4K/yr
  • 6v lantern4K/yr
  • ever ready flashlight4K/yr
  • eveready3K/yr

Reviews and returns

What reviews say buyers love and hate about Pack of Flashlights

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Doesn't always turn on”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pack of Flashlights questions

Answered from the same tracked data.