Is P100 Filter profitable to sell on Amazon United States?

Flapen scores P100 Filter 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $631K a year across 25 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +7.3% in the last 90 days.

How competitive is the P100 Filter niche on Amazon United States?

3 brands and 184 sellers compete in P100 Filter on Amazon United States. The top 5 P100 Filter products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in P100 Filter?

P100 Filter buyers on Amazon United States complain most about Size-Overall, Advertised Vs Actual Product, and Comfort-Overall. Returns run at 0.3% of orders.

When does demand for P100 Filter peak?

Search demand for P100 Filter on Amazon United States peaks in Jan, and the busiest month runs 2.0× the quietest.

What does it cost to enter the P100 Filter niche?

P100 Filter sells for $43.86 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.74 to $244.20. The average product has 2,303 reviews, the count a new listing must catch up to.

P100 Filter

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so P100 Filter is a Maybe.

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $631K/yr162K searches / yr
90-day growth: +7.3%search demand this quarter
Competition: 56%top-5 click share · 3 brands · 184 sellers

Flapen Score

P100 Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, P100 Filter is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The P100 Filter market on Amazon at a glance

Shoppers on Amazon United States searched for P100 Filter 162K times last year and spent an estimated $631K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $631K a year.

Searches, last 12 months: 162K
Growth, 90 days vs prior 90: +7.3%
Conversion, latest week: 8.9%
Market size, estimated: $631Ka year
Peak month: January2.0× the quietest month
Top search term: p100 respirator filter40K searches a year

02 · Price

A sale here is worth $43.86.

Listings sell for $43.86 on average, from $6.74 to $244.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $43.86 that is $44K to $55K a year per listing.

Average price: $43.86inside the $15 to $100 sweet spot
Price range: $6.74–$244.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $44K–$55K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #31 within Masks & Respirators. It carries 2,303 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 100%
Out of stock, average day: 0.7%
Average rank: #31in Masks & Respirators
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 2,303per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 65 months

Products