Is p100 filter profitable to sell on Amazon United States?

The niche generates $631K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the p100 filter niche?

3 brands and 184 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in p100 filter?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Comfort-Overall. The return rate is 0.3%.

When does demand for p100 filter peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the p100 filter niche?

Listings span $6.74–$244.20; the average listing price is $43.86 (sweet spot $15–$100). The average incumbent carries 2,303 reviews — the moat a new listing must climb.

p100 filter

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.86

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$631K

$631K/yr · 162K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,303.16

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$6.74–$244.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, p100 filter is a $631K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

p100 filter market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $877K–$1.1M; units × avg price
Conversion rate: 8.9%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.7%
Avg brand age: 65 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

184

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

3M98%
WUYIZHEHAO1%
Honeywell1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top p100 filter search terms

p100 respirator filter40K/yr +1.2%9.0% conv.
p10024K/yr +29.9%4.4% conv.
3m p100 filter25K/yr +11.2%11.1% conv.
3m p10020K/yr +7.8%8.9% conv.
p100 filter18K/yr +1.8%6.5% conv.
3m 2091 p100 particulate filter9K/yr +26.5%16.1% conv.
p100 filters9K/yr -2.4%7.1% conv.
3m particulate filter8K/yr -14.3%8.5% conv.
2091 filters for respirator4K/yr -30.5%14.1% conv.
particulate filter3K/yr +4.1%2.8% conv.

All search terms

Top p100 filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3M Performance P100 Particulate + Odor Filters 2 pairs NIOSH-APPROVED P100 99.97% Filtration Efficiency Against Solids & Liquid Aerosols For Use With 3M 6000 6500 & 7500 Series (2097P2-DC)

3M$18.254.8★1,322 rev

3M P100 Respirator Cartridge/Filter 60923 1 Pair NIOSH Approved Helps Protect Against Organic Vapors Acid Gases and Particulates Magenta Yellow

3M$19.324.8★11,083 rev

3M P100 Performance Mold & Lead Paint Removal Respirator Medium Size NIOSH-APPROVED P100 Rated Filter Carbon Layer Helps Reduce Odor Nuisance Lightweight Adjustable Head Straps (6297P1-DC)

3M$29.404.6★1,397 rev

3M 2091 P100 Particulate Filter 3 Pairs

3M$22.144.8★6,316 rev

3M P100 / OV/AG Multi-Purpose Reusable Respirator 62023 Medium Size NIOSH-APPROVED P100 / Organic Vapor/Acid Gas Rated Filters Adjustable Head Straps Comfortable & Lightweight (62023H1-DC)

3M$35.744.6★1,291 rev

Newest

by launch date

3M Performance P100 Particulate + Odor Filters 2 Pairs NIOSH-Approved 99.97% Filtration Efficiency Against Solids & Liquid Aerosols Use with 3M 6000 6500 & 7500 Series (2097P2-DC) 5-Pack

3M$86.453 rev

4mo ago

3M P100/OV Odor/Particulate Multi-Purpose Reusable Respirator 65021 Medium Size NIOSH-APPROVED Organic Vapor Cartridge & P100 Rated Filters Flexible Thermoplastic Faceseal For Comfort (65021H1-DC)

3M$64.246 rev

5mo ago

8 Pack SPR321 P100 Replacement Filter Both Small/Medium and Medium/Large

WUYIZHEHAO$30.2817 rev

6mo ago

3M Organic Vapor/Acid Gas Cartridge/Filter 60923 P100 Respiratory Protection 10 Filters

3M$108.3936 rev

6y ago

3M 2097 P100 Particulate Filter with Organic Vapor Relief 2 Pairs (4 Filters)

3M$20.091,457 rev

8y ago

What buyers say about p100 filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent unit”

Advertised Vs Actual Product15%

“Accurate description”

Size-Overall14%

“Easy to fit to your face”

Comfort-Overall8%

“Comfortable”

Value For Money8%

“Price right”

Smell5%

“no odor leakage”

Ease Of Use4%

“Effective with easy on/off”

Filtration3%

“Decent filter”

Breathability3%

“Breathing safe”

Efficiency3%

“Super efficient”

What buyers complain about

Size-Overall17%

“Does not fit”

Advertised Vs Actual Product12%

“Not as described”

Comfort-Overall9%

“Uncomfortable”

Filtration8%

“Does not come with a filter”

Smell8%

“could smell the paint”

Value For Money5%

“A little pricey”

Functionality-Overall4%

“no matter what it would not go on right”

Quality-Overall3%

“It is not for heavy duty work much too expensive to the quality of what it is”

Product Condition3%

“How are you supposed to tell this is a brand new mask or a retuned/used item”

Paint Quality3%

“Amazon suggesting it can be used for painting is wrong and super dangerous”

Top return reasons

Size-Overall35%

Compatibility-Overall15%

Filtration12%

Advertised Vs Actual Product10%

Value For Money9%

Defective Material/Parts2%

Product Condition2%

Smell2%

Functionality-Overall2%

Certifications2%

Common questions

Is p100 filter profitable to sell on Amazon United States?: The niche generates $631K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the p100 filter niche?: 3 brands and 184 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in p100 filter?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Comfort-Overall. The return rate is 0.3%.
When does demand for p100 filter peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the p100 filter niche?: Listings span $6.74–$244.20; the average listing price is $43.86 (sweet spot $15–$100). The average incumbent carries 2,303 reviews — the moat a new listing must climb.