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Oversized Outlet Cover

Fail

The products selling today already average 4.7★, so Oversized Outlet Cover is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$295K/yr283K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
56%top-5 click share · 13 brands · 49 sellers

Flapen Score

Oversized Outlet Cover against its category

The dotted line is the Tools & Home Improvement average. Past it, Oversized Outlet Cover is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oversized Outlet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Oversized Outlet Cover 283K times last year and spent an estimated $295K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
10.5%
Market size, estimated
$295Ka year
Peak month
January2.0× the quietest month
Top search term
white outlet cover plate75K searches a year

02 · Price

A sale here is worth $9.96.

Listings sell for $9.96 on average, from $1.07 to $23.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $9.96 that is $10K to $12K a year per listing.

Average price
$9.96under the $15 to $100 sweet spot
Price range
$1.07–$23.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #94 within Wall Plates & Accessories. It carries 3,618 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#94in Wall Plates & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,618per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Oversized Outlet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$29K$44K$59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

49

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

11%

  • ENERLITES42%
  • ELEGRP14%
  • Leviton11%
  • Bates Choice10%
  • ZEFTV8%
  • OKAYZIP4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Oversized Outlet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Oversized Outlet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white outlet cover plate75K/yr
  • white outlet covers54K/yr
  • metal outlet covers37K/yr
  • outlet covers white25K/yr
  • white outlet cover17K/yr
  • outlet cover white10K/yr
  • white plug covers wall plate8K/yr
  • allen roth wall plates16K/yr
  • bulk outlet covers6K/yr
  • duplex wall plate6K/yr

Reviews and returns

What reviews say buyers love and hate about Oversized Outlet Cover

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oversized Outlet Cover questions

Answered from the same tracked data.