over the tank toilet paper holder
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good931.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.44–$25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 123K searches
According to Flapen's Amazon United States niche tracking, over the tank toilet paper holder is a $65K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
over the tank toilet paper holder market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #362
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 9.7%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
43
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
30%
- Bathth33%
- TQVAI10%
- Zeadesign8%
- INIUNIK8%
- EstZMB7%
- Mivvosakuki5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top over the tank toilet paper holder search terms
- over the tank toilet paper holder32K/yr
- hanging toilet paper holder23K/yr
- over the door toilet paper holder11K/yr
- toilet paper holder on tank11K/yr
- over tank toilet paper holder7K/yr
- tank toilet paper holder7K/yr
- toilet tank toilet paper holder6K/yr
- toilet paper holder over the tank6K/yr
- toilet paper holder on toilet6K/yr
- toilet paper holder toilet tank4K/yr
Top over the tank toilet paper holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toilet Paper Holder Over the Tank Toilet Paper Holder Toilet Paper Roll Holder Bathroom Toilet Paper StorageChrome
Bathth$6.834.6★2,026 rev
Over the Tank Toilet Paper Holder Black Toilet Paper Holder Toilet Paper Roll Holder Bathroom Toilet Paper Storage-Black
Bathth$6.884.6★2,026 rev
TQVAI Over the Tank Toilet Paper Roll Holder Stainless Steel Bathroom Tissue Storage Rack Chrome Finish
TQVAI$10.344.2★2,787 rev
INIUNIK Over The Tank Toilet Paper Holder Stand Metal Toilet Tissue Roll Holder Dispenser Reserve for Bathroom Storage and Organization- Black
INIUNIK$9.654.7★775 rev
Bathroom Toilet Paper Holder with Storage Extra 2 Rolls Over the Tank Toilet Paper Holder Wall Mount Small Restroom Organizer Adhesive RV Tissue Storage Stainless Steel Silver 1PC
EstZMB$9.854.3★424 rev
Newest
by launch date
Bathroom Toilet Paper Holder Premium Rustproof Wall Mounted Toilet Roll Holder for Washroom Kitchen Bathroom (Silver)
AZOFIA$5.4451 rev
Matte Black Toilet Paper Holder Wall Mount Storage Extra 2 Roll Tissue Over The Tank Toilet Paper Holder Tissue Holder for Bathroom Organizer Small Bathroom Essential for New Home 1Pcs
Zeadesign$9.70611 rev
Toilet Paper Holders Over The Tank Toilet Paper Holder Stand Bathroom Metal Toilet Paper Holder Dispenser Reserve for Bathroom Storage and Organizatioz
Abvsdu$6.8963 rev
Bathroom Toilet Paper Holder with Storage Extra 2 Rolls Over the Tank Toilet Paper Holder Wall Mount Small Restroom Organizer Adhesive RV Tissue Storage Stainless Steel Silver 1PC
EstZMB$9.85424 rev
Black Toilet Paper Holder Bathroom Toilet Paper Roll Holder with Reserve Over The Tank Toilet Paper Holder with Storage Bathroom Tissue Holder for 2 Rolls 1PC
EstZMB$9.79424 rev
Trending
90-day click momentum
mDesign Steel Hanging Over The Tank Toilet Paper Holder Toilet Paper Roll Holder Dispenser - for Bathroom Storage - Holds 2 Rolls Toilet Tissues - Space Saving - Concerto Collection- Chrome
mDesign$15.624.5★
Zeadesign Toilet Paper Holder Wall Mount Storage Extra 2 Roll Tissue Over The Tank Toilet Paper Holder Brushed Nickel and Chrome Tissue Holder for Bathroom Organizer Adhesive Paper Holder 1Pcs
Zeadesign$9.884.5★
INIUNIK Toilet Paper Holder Stand Over The Tank Toilet Tissue Roll Holder Dispenser Reserve for Bathroom Storage and Organization - White
INIUNIK$9.684.7★
Toilet Paper Holders Over The Tank Toilet Paper Holder Stand Bathroom Metal Toilet Paper Holder Dispenser Reserve for Bathroom Storage and Organizatioz
Abvsdu$6.894.6★
Toilet Paper Holder Over the Tank Toilet Paper Holder Toilet Paper Roll Holder Bathroom Toilet Paper Storage (Gold)
Bathth$6.894.6★
What buyers say about over the tank toilet paper holder
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Installation”
“Sticks very well”
“Easy to apply”
“For a stick on toilet paper holder this is great quality”
“Pretty, sturdy and easy to install”
“Works as advertised”
“Works well in bathroom”
“Great fit”
“Appears durable”
“Good space saver”
What buyers complain about
“Does not stick”
“Didn't last”
“Poor quality”
“Doesnt stay up”
“It finally rust through”
“just doesnt fit on my toilet very well”
“ripped a huge chunk of paint with it when I put a small amount of pressure on top of it”
“it doesnt stay on the cabinet door — keeps falling off”
“Didn't realize I'd have to put this together myself”
“was awkward to use”
Top return reasons
Common questions
- Is over the tank toilet paper holder profitable to sell on Amazon United States?
- The niche generates $65K/yr across 29 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the over the tank toilet paper holder niche?
- 19 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in over the tank toilet paper holder?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.7%.
- When does demand for over the tank toilet paper holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the over the tank toilet paper holder niche?
- Listings span $5.44–$25.25; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.