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Over the Door Laundry Organizer

Fail

The top 5 products take 73% of clicks, so Over the Door Laundry Organizer is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$90K/yr77K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 21 sellers

Flapen Score

Over the Door Laundry Organizer against its category

The dotted line is the Tools & Home Improvement average. Past it, Over the Door Laundry Organizer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over the Door Laundry Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Over the Door Laundry Organizer 77K times last year and spent an estimated $90K. The top 5 brands take 87% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
6.8%
Market size, estimated
$90Ka year
Peak month
July1.7× the quietest month
Top search term
over the door broom holder18K searches a year

02 · Price

A sale here is worth $17.22.

Listings sell for $17.22 on average, from $11.63 to $25.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.22 that is $4K to $9K a year per listing.

Average price
$17.22inside the $15 to $100 sweet spot
Price range
$11.63–$25.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #115 within Storage & Home Organization. It carries 2,713 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
21.0%
Average rank
#115in Storage & Home Organization
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,713per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Over the Door Laundry Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Lorbro41%
  • PrimZooty23%
  • BS-VOG10%
  • Vosturdy7%
  • Command6%
  • OUTNILI4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Over the Door Laundry Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Over the Door Laundry Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the door broom holder18K/yr
  • over the door broom and mop holder18K/yr
  • broom holder door mount9K/yr
  • over door broom and mop holder7K/yr
  • over the door mop and broom holder4K/yr
  • broom holder over the door5K/yr
  • over door broom holder4K/yr
  • door broom and mop holder6K/yr
  • over the door broom organizer4K/yr
  • back of door broom and mop holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Over the Door Laundry Organizer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
26%of negative reviews mention “Adhesion/Stickiness”
1.7%of orders come back
“Did not stick”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Over the Door Laundry Organizer questions

Answered from the same tracked data.