Is outside lights for house profitable to sell on Amazon United States?

The niche generates $412K/yr across 50 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (49/100).

How competitive is the outside lights for house niche?

41 brands and 67 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in outside lights for house?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.5%.

When does demand for outside lights for house peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the outside lights for house niche?

Listings span $12.53–$173.59; the average listing price is $35.32 (sweet spot $15–$100). The average incumbent carries 7,133 reviews — the moat a new listing must climb.

outside lights for house

Skip it

Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.32

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Market size

Good$412K

$412K/yr · 911K searches

Price range

Good$12.53–$173.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,132.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, outside lights for house is a $412K/yr Amazon United States market (911K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outside lights for house market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $442K–$530K; units × avg price
Conversion rate: 1.3%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 3.9%
Avg brand age: 36 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

46%

Top 20: 80%

Top-5 click share

40%

Top 20: 72%

Open market

49%

BesLowe15%
MATAMEYE12%
POOFZY10%
DESIGNERS FOUNTAIN5%
Yisuro5%
FNYUSLET5%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -27.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top outside lights for house search terms

outside lights for house693K/yr -37.3%0.7% conv.
outdoor porch lights115K/yr +13.4%0.6% conv.
outside led lights33K/yr +8.1%0.2% conv.
lights for outside house27K/yr -36.0%0.2% conv.
led lights outside14K/yr +36.6%0.4% conv.
led lights for outdoor15K/yr +8.1%0.3% conv.
luz exterior9K/yr +20.0%1.1% conv.
porch led lights outdoor5K/yr -3.2%0.3% conv.
luzes led para exterior735/yr -75.3%0.0% conv.

All search terms

Top outside lights for house products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns

BesLowe$38.384.7★4,303 rev

POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor

POOFZY$173.594.0★905 rev

MATAMEYE Outdoor Wall Lantern Exterior Waterproof Wall Sconce Light Fixtures Black Front Door Wall Lighting with Clear Beveled Glass Shade 2 Pack

MATAMEYE$22.814.6★2,169 rev

DESIGNERS FOUNTAIN Preston Outdoor Light Fixture 8 Inch Exterior Wall Lantern Sconce for Front Door Patio and Porch Black 1161-BK

DESIGNERS FOUNTAIN$12.534.6★10,955 rev

Yisuro Porch Lights with GFCI Outlet Dusk to Dawn Outdoor Lights with Outlet 3 Lighting Modes Exterior Light Fixture Waterproof Outside Lights for House Front Door Patio Garage

Yisuro$44.474.6★2,368 rev

Newest

by launch date

MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting

MATAMEYE$16.88118 rev

5mo ago

FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black

FOLKSMATE$28.7588 rev

5mo ago

Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack

FNYUSLET$30.25142 rev

9mo ago

KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool

KSIPZE$28.531,184 rev

10mo ago

2 Pack Dusk to Dawn Exterior Lighting Fixtures Wall Mount Sensor Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Black Coach Light for Garage Entryway

FNYUSLET$33.93298 rev

1y ago

What buyers say about outside lights for house

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright LED”

Assembly/Installation10%

“Assembly was easy”

Quality-Overall10%

“Good Quality and good lighting”

Value For Money8%

“Great buy for the money”

Advertised Vs Actual Product4%

“Better than I expected”

Durability3%

“Beautiful and durable”

Efficiency3%

“Works well on motion”

Remote Control2%

“Great Remote”

Design-Overall2%

“Beautiful design”

Ease Of Use2%

“Easy to put on”

What buyers complain about

Durability20%

“falling apart”

Brightness/Shine/Glow11%

“Not Bright Enough”

Functionality-Overall9%

“Never worked”

Quality-Overall8%

“Very poor quality control”

Size-Overall7%

“Really small”

Water Resistance4%

“NOT WATERPROOF”

Bulb Flicker/Dimming/Color4%

“then got very dim again”

Charging3%

“Does not hold charge”

Value For Money2%

“overall it feels much more expensive”

Advertised Vs Actual Product2%

“NOT as advertised”

Top return reasons

Size-Overall31%

Brightness/Shine/Glow12%

Advertised Vs Actual Product10%

Functionality-Overall8%

Bulb Flicker/Dimming/Color7%

Color5%

Value For Money5%

Defective Material/Parts4%

Quality-Overall3%

Assembly/Installation2%

Common questions

Is outside lights for house profitable to sell on Amazon United States?: The niche generates $412K/yr across 50 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (49/100).
How competitive is the outside lights for house niche?: 41 brands and 67 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in outside lights for house?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.5%.
When does demand for outside lights for house peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the outside lights for house niche?: Listings span $12.53–$173.59; the average listing price is $35.32 (sweet spot $15–$100). The average incumbent carries 7,133 reviews — the moat a new listing must climb.