Outside Lights for House
FailDemand is soft, at -27.3% this quarter, so Outside Lights for House is a Fail.
- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $412K/yr911K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 40%top-5 click share · 41 brands · 67 sellers
Flapen Score
Outside Lights for House against its category
The dotted line is the Tools & Home Improvement average. Past it, Outside Lights for House is stronger. Inside it, weaker.
Market
The Outside Lights for House market on Amazon at a glance
Shoppers on Amazon United States searched for Outside Lights for House 911K times last year and spent an estimated $412K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.
- Searches, last 12 months
- 911K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $412Ka year
- Peak month
- November3.2× the quietest month
- Top search term
- outside lights for house693K searches a year
02 · Price
A sale here is worth $35.32.
Listings sell for $35.32 on average, from $12.53 to $173.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $35.32 that is $4K to $9K a year per listing.
- Average price
- $35.32inside the $15 to $100 sweet spot
- Price range
- $12.53–$173.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Porch & Patio Lights. It carries 7,133 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #68in Porch & Patio Lights
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 7,133per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Outside Lights for House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns
- Price
- $38.38
- Rating
- 4.7/5
- Reviews
- 4,303
- Age
- 4y ago
POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor
- Price
- $173.59
- Rating
- 4.0/5
- Reviews
- 905
- Age
- 1y ago
MATAMEYE Outdoor Wall Lantern Exterior Waterproof Wall Sconce Light Fixtures Black Front Door Wall Lighting with Clear Beveled Glass Shade 2 Pack
- Price
- $22.81
- Rating
- 4.6/5
- Reviews
- 2,169
- Age
- 3y ago
DESIGNERS FOUNTAIN Preston Outdoor Light Fixture 8 Inch Exterior Wall Lantern Sconce for Front Door Patio and Porch Black 1161-BK
- Price
- $12.53
- Rating
- 4.6/5
- Reviews
- 10,955
- Age
- 16y ago
Yisuro Porch Lights with GFCI Outlet Dusk to Dawn Outdoor Lights with Outlet 3 Lighting Modes Exterior Light Fixture Waterproof Outside Lights for House Front Door Patio Garage
- Price
- $44.47
- Rating
- 4.6/5
- Reviews
- 2,368
- Age
- 4y ago
Trending
90-day click momentum
KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool
- Price
- $28.53
- Rating
- 4.0/5
- Reviews
- 1,184
- Age
- 10mo ago
FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black
- Price
- $28.75
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 5mo ago
MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting
- Price
- $16.88
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 5mo ago
Outdoor String Lights Patio LED - 15M 50FT Outside Waterproof Dimmable
- Price
- $15.80
- Rating
- 4.3/5
- Reviews
- 910
- Age
- 1y ago
Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack
- Price
- $30.25
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
Newest
by launch dateMATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting
- Price
- $16.88
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 5mo ago
FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black
- Price
- $28.75
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 5mo ago
Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack
- Price
- $30.25
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool
- Price
- $28.53
- Rating
- 4.0/5
- Reviews
- 1,184
- Age
- 10mo ago
2 Pack Dusk to Dawn Exterior Lighting Fixtures Wall Mount Sensor Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Black Coach Light for Garage Entryway
- Price
- $33.93
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
67
Top-5 brand share
46%
Top 20: 80%
Top-5 click share
40%
Top 20: 72%
Open market
49%
- BesLowe15%
- MATAMEYE12%
- POOFZY10%
- DESIGNERS FOUNTAIN5%
- Yisuro5%
- FNYUSLET5%
Demand
Outside Lights for House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Outside Lights for House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outside lights for house693K/yr
- outdoor porch lights115K/yr
- outside led lights33K/yr
- lights for outside house27K/yr
- led lights outside14K/yr
- led lights for outdoor15K/yr
- luz exterior9K/yr
- porch led lights outdoor5K/yr
- luzes led para exterior735/yr
Reviews and returns
What reviews say buyers love and hate about Outside Lights for House
We read the reviews and the return reasons for every product selling here.
“falling apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outside Lights for House questions
Answered from the same tracked data.