Outside Lights for House

Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months

911K

Growth, 90 days vs prior 90

-27.3%

Conversion, latest week

1.3%

Market size, estimated

$412Ka year

Peak month

November3.2× the quietest month

Top search term

outside lights for house693K searches a year

Listings sell for $35.32 on average, from $12.53 to $173.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $35.32 that is $4K to $9K a year per listing.

Average price

$35.32inside the $15 to $100 sweet spot

Price range

$12.53–$173.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

3.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Porch & Patio Lights. It carries 7,133 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#68in Porch & Patio Lights

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

7,133per listing

Listings tracked

50

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months