Is outlets profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 44 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the outlets niche?

15 brands and 79 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in outlets?

Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.8%.

When does demand for outlets peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the outlets niche?

Listings span $2.82–$106.24; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 5,813 reviews — the moat a new listing must climb.

outlets

Worth a look

Shows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$26.07

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 847K searches

Price range

Great$2.82–$106.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad5,813.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, outlets is a $1.3M/yr Amazon United States market (847K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

outlets market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 5.9%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

17%

Leviton26%
ENERLITES19%
ELEGRP14%
GE12%
BESTTEN8%
Amico5%
Open — no brand owns it (9 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top outlets search terms

outlets238K/yr -2.1%4.0% conv.
receptacle outlet106K/yr -4.1%4.5% conv.
15 amp outlet64K/yr -4.2%7.0% conv.
outlets receptacles53K/yr +0.1%5.3% conv.
standard electrical outlets58K/yr +6.7%2.5% conv.
duplex receptacle outlet30K/yr +4.3%5.4% conv.
outlet receptacle27K/yr +2.6%5.1% conv.
receptacle26K/yr +20.3%3.2% conv.
electric outlets & accessories24K/yr -9.2%0.6% conv.
outlet replacement27K/yr -11.7%5.7% conv.

All search terms

Top outlets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE UltraPro Duplex Heavy-Duty Receptacle White Wall Outlet Reinforced Yoke Self-grounding Clip 3 Prong Supports 15A UL Listed 42157

GE$3.854.7★5,114 rev

Leviton 15 Amp 125 Volt Tamper Resistant Duplex Receptacle 10 Pack T5320-WMP White

Leviton$9.284.8★7,812 rev

ENERLITES Duplex Receptacle Outlet Residential Grade Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire UL Listed 61581-W-10PCS White (10 Pack)

ENERLITES$16.574.7★1,032 rev

BESTTEN 20 Pack 15 Amp Decorator Wall Receptacle Outlet Non-Tamper-Resistant Wallplate Included 15A/125V/1875W UL Listed White

BESTTEN$24.704.7★1,816 rev

Leviton 15 Amp 125 Volt Duplex Receptacle Residential Grade Grounding 10-Pack 5320-WMP White

Leviton$5.954.8★2,309 rev

Newest

by launch date

Amico 50 Pack Wall Outlet 15 Amp Outlets UL Listed Tamper Resistant Standard Electrical Outlet Decorator Receptacle with Wall Plate Suitable for Home and Business 125V/1875W White

Amico$63.92273 rev

1y ago

ThunderWay Decorator Receptacle Outlet with Wall Plate Non-Tamper-Resistant Electrical Outlet 15 amp Outlet Self-Grounding UL Listed White (20 Pack)

ThunderWay$25.42791 rev

2y ago

ENERLITES Duplex Receptacle Outlet Tamper-Resistant Electrical Wall Outlets Residential Grade 3-Wire Self-Grounding 2-Pole 15A 125V UL Listed 61581-TR-W White 10 Pack

ENERLITES$17.0592 rev

2y ago

ENERLITES 20 Pack White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-WSID Tamper Resistant

ENERLITES$33.321,684 rev

2y ago

ELEGRP USB Outlets 20 Amp Wall Outlet with 3 USB Ports Dual USB C Ports Outlets TR Tamper-Resistant USB Outlets Receptacles Wall Plate Included UL/CUL Listed 2 Pack White

ELEGRP$25.031,700 rev

2y ago

What buyers say about outlets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good Quality”

Socket/Port/Plug12%

“Love all the USB ports”

Charging10%

“Fast charge”

Advertised Vs Actual Product9%

“Exactly as shown”

Assembly/Installation9%

“Easy setup”

Value For Money9%

“Great buy for the money”

Ease Of Use8%

“Easy to use”

Size-Overall3%

“Fits exactly what I was looking for”

Design-Overall3%

“Good design”

Connectivity-Overall2%

“The connection is good”

What buyers complain about

Socket/Port/Plug12%

“Not all USB ports work”

Durability10%

“Broke very quickly”

Charging10%

“Usually it won't charge”

Quality-Overall8%

“Unreliable Quality”

Functionality-Overall7%

“Did not work”

Size-Overall6%

“It didnt fit”

Assembly/Installation3%

“This I cant install myself”

Flammable2%

“Fire Hazard”

Ease Of Use2%

“are hard to get off”

Connectivity-Overall2%

“It just didnt create a good connection”

Top return reasons

Size-Overall29%

Charging13%

Compatibility-Overall11%

Socket/Port/Plug8%

Functionality-Overall7%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Value For Money4%

Connectivity-Overall3%

Color2%

Common questions

Is outlets profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 44 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the outlets niche?: 15 brands and 79 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in outlets?: Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.8%.
When does demand for outlets peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the outlets niche?: Listings span $2.82–$106.24; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 5,813 reviews — the moat a new listing must climb.

outlets

outlets market data

Competition & brand share

Demand & seasonality

Top outlets search terms

Top outlets products on Amazon

Top sellers

Newest

Trending

What buyers say about outlets

What buyers love

What buyers complain about

Top return reasons

Common questions

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