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Outlets

Maybe

Products sell for $26.07 on average, inside the sweet spot. But the products selling today already average 4.7★, so Outlets is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$1.3M/yr847K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
42%top-5 click share · 15 brands · 79 sellers

Flapen Score

Outlets against its category

The dotted line is the Tools & Home Improvement average. Past it, Outlets is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outlets market on Amazon at a glance

Shoppers on Amazon United States searched for Outlets 847K times last year and spent an estimated $1.3M. The top 5 brands take 79% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
847K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
5.9%
Market size, estimated
$1.3Ma year
Peak month
January1.3× the quietest month
Top search term
outlets238K searches a year

02 · Price

A sale here is worth $26.07.

Listings sell for $26.07 on average, from $2.82 to $106.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $26.07 that is $39K to $52K a year per listing.

Average price
$26.07inside the $15 to $100 sweet spot
Price range
$2.82–$106.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$39K–$52K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Outlets & Accessories. It carries 5,813 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Outlets & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,813per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Outlets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$39K$78K$117K$156K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

79

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

17%

  • Leviton26%
  • ENERLITES19%
  • ELEGRP14%
  • GE12%
  • BESTTEN8%
  • Amico5%
  • Open — no brand owns it (9 brands, 17%)

Demand

Outlets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Outlets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outlets238K/yr
  • receptacle outlet106K/yr
  • 15 amp outlet64K/yr
  • outlets receptacles53K/yr
  • standard electrical outlets58K/yr
  • duplex receptacle outlet30K/yr
  • outlet receptacle27K/yr
  • receptacle26K/yr
  • electric outlets & accessories24K/yr
  • outlet replacement27K/yr

Reviews and returns

What reviews say buyers love and hate about Outlets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Socket/Port/Plug”
1.8%of orders come back
“Not all USB ports work”
A buyer, on “Socket/Port/Plug”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outlets questions

Answered from the same tracked data.