outdoors
Worth a lookShows a sweet-spot price point ($61.23 avg), but weak search conversion (0.2%) keeps it on the watch list.
Avg price
Great$61.23avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 8.6M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Bad$7.11–$373.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,394.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, outdoors is a $1.3M/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoors market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 14.0%
- Avg brand age
- 37 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
94
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
53%
Top 20: 91%
Open market
38%
- DUMOS20%
- Home Prefer15%
- Franklin Sports13%
- GENIMO5%
- Fussion5%
- BONZER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 93.6×
Top outdoors search terms
- outdoors176K/yr
- outdoor living74K/yr
- outdoor clearance42K/yr
- patio clearance42K/yr
- out door25K/yr
- patio deals8.1M/yr
- outside patio15K/yr
- patios12K/yr
- out door patio9K/yr
- clearance patio12K/yr
Top outdoors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DUMOS 10FT Adjustable Height Portable Basketball Hoop Outdoor for Adult 44 Inch Shatterproof Backboard w/Shock Absorbent Rim Fillable Base 2 Wheels for Swimming Pool/Indoor Metal Classic Black
DUMOS$90.094.5★689 rev
Home Prefer Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap (Dark Gray)
Home Prefer$16.594.7★10,935 rev
Franklin Sports Pickleball-x Performance 40 Outdoor Balls-Optic Yellow
Franklin Sports$9.854.7★25,748 rev
4 Pack String Light Poles for Outside with Ground Stakes and Fence Clips
Fussion$42.914.2★1,282 rev
BONZER Waterproof Outdoor Curtains for Patio
BONZER$9.274.6★8,770 rev
Newest
by launch date
50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio
VGUXG$17.961,319 rev
DUMOS 10FT Adjustable Height Portable Basketball Hoop Outdoor for Adult 44 Inch Shatterproof Backboard w/Shock Absorbent Rim Fillable Base 2 Wheels for Swimming Pool/Indoor Metal Classic Black
DUMOS$90.09689 rev
Gigu 12FT Outdoor Trampoline with Net Heavy Duty Yard Trampolines for Kids
Gigu$234.43696 rev
KLAODOT Golf Net with Practice Mat Golf Hitting Aid Nets 10x7FT for Backyard Driving Chipping Training Swing with Target Mat Balls for Outdoor IndoorGifts for Men Dad Him and Golfer
KLAODOT$62.601,435 rev
4 Pack String Light Poles for Outside with Ground Stakes and Fence Clips
Fussion$42.911,282 rev
Trending
90-day click momentumDUMOS 10FT Adjustable Height Portable Basketball Hoop Outdoor for Adult 44 Inch Shatterproof Backboard w/Shock Absorbent Rim Fillable Base 2 Wheels for Swimming Pool/Indoor Metal Classic Black
DUMOS$90.094.5★
Franklin Sports Pickleball-x Performance 40 Outdoor Balls-Optic Yellow
Franklin Sports$9.854.7★
Home Prefer Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap (Dark Gray)
Home Prefer$16.594.7★
Gigu 12FT Outdoor Trampoline with Net Heavy Duty Yard Trampolines for Kids
Gigu$234.434.3★
Qsun 7 Pieces Outdoor Patio Furniture Set PE Rattan Outdoor Wicker Sectional Furniture Sofa Set with Cushions and Glass Coffee Table for Balcony Porch Garden Grey
Qsun$297.394.5★
What buyers say about outdoors
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect brightness”
“Amazing quality”
“Easy enough to assemble”
“Not expensive”
“Keeps bugs away”
“As described”
“durable material”
“hold a good charge”
“The chairs are sturdy”
“Fits perfectly”
What buyers complain about
“Didnt last”
“Cheap quality”
“they don't kill flies”
“Not strong”
“This is HUGE”
“Doesnt turn on”
“Not very bright”
“not worth the money”
“Poor material”
“Pain to put together”
Top return reasons
Common questions
- Is outdoors profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the outdoors niche?
- 25 brands and 94 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in outdoors?
- Top complaints mined from reviews: Durability, Quality-Overall, Pest/Insect Control. The return rate is 2.3%.
- When does demand for outdoors peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 93.6× the quietest.
- What does it cost to enter the outdoors niche?
- Listings span $7.11–$373.71; the average listing price is $61.23 (sweet spot $15–$100). The average incumbent carries 9,394 reviews — the moat a new listing must climb.