Outdoors

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

+28.4%

Conversion, latest week

0.2%

Market size, estimated

$1.3Ma year

Peak month

July93.6× the quietest month

Top search term

outdoors176K searches a year

Listings sell for $61.23 on average, from $7.11 to $373.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $61.23 that is $6K to $15K a year per listing.

Average price

$61.23inside the $15 to $100 sweet spot

Price range

$7.11–$373.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$6K–$15K

Returns

2.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #6 within Lighting Accessories. It carries 9,394 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

89%

Out of stock, average day

14.0%

Average rank

#6in Lighting Accessories

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

9,394per listing

Listings tracked

27

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months