outdoor wire
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$67.21avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Review moat
Good1,132.36avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.43–$172.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 70K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, outdoor wire is a $86K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
outdoor wire market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $101K–$134K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
53
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
2%
- FIRMERST33%
- Southwire25%
- energeaster23%
- VN Infinite quality12%
- Hillman4%
- Wirefy1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Top outdoor wire search terms
- underground wire17K/yr
- outdoor wire14K/yr
- outdoor electrical wire11K/yr
- underground electrical wire7K/yr
- uf cable4K/yr
- outdoor electric wire4K/yr
- direct burial electrical wire3K/yr
- uf wire3K/yr
- direct burial romex3K/yr
- outdoor romex3K/yr
Top outdoor wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$37.794.9★51 rev
FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
FIRMERST$93.644.8★261 rev
Southwire 12/2 UF B Wire with Ground 100 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
Southwire$92.754.8★3,924 rev
Southwire 12/2 UF B Wire with Ground 50 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
Southwire$45.014.8★3,924 rev
FIRMERST 14/2 UF-B Wire with Ground 50 FT Direct Burial Feeder Cable
FIRMERST$39.634.6★123 rev
Newest
by launch date14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$37.7951 rev
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.0467 rev
12/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$136.6267 rev
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.6667 rev
FIRMERST 10/2 UF-B Wire with Ground 100 FT Direct Burial Feeder Cable
FIRMERST$156.0221 rev
Trending
90-day click momentum
VN Infinite quality 14/2 UF-B Copper Wire 14 Gauge Outdoor Direct Burial Electrical Underground Cable 14AWG 2 Connector Insulated Jacket Gray (50 FT)
VN Infinite quality$35.775.0★
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.044.6★
12/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$136.624.6★
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$37.794.9★
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.664.6★
What buyers say about outdoor wire
What buyers praise and complain about, mined from review topics.What buyers love
“High quality wire and great value”
“Excellent value”
“As advertised”
“Easy to use”
“Works great”
“yet flexible enough to make installation simple and hassle-free”
“Perfect thickness able to bend”
“I've been buying this size”
“No rust”
“Sturdy yet flexible insulation with tinned wire”
What buyers complain about
“Cheap”
“not exactly as they said”
“Cost $200+ for one month”
“wire was significantly shorter than the advertised 100ft”
“It doesnt come much easier than this”
“Didn't work on my car”
“It's grey and heavy”
“Wouldn't work for what w we needed”
“Poor construction”
“The cover on the former turned brittle”
Top return reasons
Common questions
- Is outdoor wire profitable to sell on Amazon United States?
- The niche generates $86K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the outdoor wire niche?
- 8 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in outdoor wire?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.1%.
- When does demand for outdoor wire peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the outdoor wire niche?
- Listings span $7.43–$172.16; the average listing price is $67.21 (sweet spot $15–$100). The average incumbent carries 1,132 reviews — the moat a new listing must climb.