- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $86K/yr70K searches / yr
- 90-day growth
- +44.5%search demand this quarter
- Competition
- 50%top-5 click share · 8 brands · 53 sellers
Flapen Score
Outdoor Wire against its category
The dotted line is the Tools & Home Improvement average. Past it, Outdoor Wire is stronger. Inside it, weaker.
Market
The Outdoor Wire market on Amazon at a glance
Shoppers on Amazon United States searched for Outdoor Wire 70K times last year and spent an estimated $86K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +44.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $86Ka year
- Peak month
- June2.4× the quietest month
- Top search term
- underground wire17K searches a year
02 · Price
A sale here is worth $67.21.
Listings sell for $67.21 on average, from $7.43 to $172.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $67.21 that is $0 to $7K a year per listing.
- Average price
- $67.21inside the $15 to $100 sweet spot
- Price range
- $7.43–$172.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Electrical Wire. It carries 1,132 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #232in Electrical Wire
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,132per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Outdoor Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $37.79
- Rating
- 4.9/5
- Reviews
- 51
- Age
- 10mo ago

FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
- Price
- $93.64
- Rating
- 4.8/5
- Reviews
- 261
- Age
- 1y ago

Southwire 12/2 UF B Wire with Ground 100 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
- Price
- $92.75
- Rating
- 4.8/5
- Reviews
- 3,924
- Age
- 21y ago

Southwire 12/2 UF B Wire with Ground 50 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
- Price
- $45.01
- Rating
- 4.8/5
- Reviews
- 3,924
- Age
- 20y ago

FIRMERST 14/2 UF-B Wire with Ground 50 FT Direct Burial Feeder Cable
- Price
- $39.63
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago
Trending
90-day click momentum
VN Infinite quality 14/2 UF-B Copper Wire 14 Gauge Outdoor Direct Burial Electrical Underground Cable 14AWG 2 Connector Insulated Jacket Gray (50 FT)
- Price
- $35.77
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $95.04
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

12/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $136.62
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $37.79
- Rating
- 4.9/5
- Reviews
- 51
- Age
- 10mo ago

12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $48.66
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago
Newest
by launch date
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $37.79
- Rating
- 4.9/5
- Reviews
- 51
- Age
- 10mo ago

12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $95.04
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

12/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $136.62
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
- Price
- $48.66
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 10mo ago

FIRMERST 10/2 UF-B Wire with Ground 100 FT Direct Burial Feeder Cable
- Price
- $156.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
53
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
2%
- FIRMERST33%
- Southwire25%
- energeaster23%
- VN Infinite quality12%
- Hillman4%
- Wirefy1%
- Open — no brand owns it (2 brands, 2%)
Demand
Outdoor Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Outdoor Wire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- underground wire17K/yr
- outdoor wire14K/yr
- outdoor electrical wire11K/yr
- underground electrical wire7K/yr
- uf cable4K/yr
- outdoor electric wire4K/yr
- direct burial electrical wire3K/yr
- uf wire3K/yr
- direct burial romex3K/yr
- outdoor romex3K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Wire
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Wire questions
Answered from the same tracked data.









