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Outdoor Wire

Fail

The top 5 brands take 97% of clicks, so Outdoor Wire is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$86K/yr70K searches / yr
90-day growth
+44.5%search demand this quarter
Competition
50%top-5 click share · 8 brands · 53 sellers

Flapen Score

Outdoor Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Wire is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Wire 70K times last year and spent an estimated $86K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+44.5%
Conversion, latest week
1.8%
Market size, estimated
$86Ka year
Peak month
June2.4× the quietest month
Top search term
underground wire17K searches a year

02 · Price

A sale here is worth $67.21.

Listings sell for $67.21 on average, from $7.43 to $172.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $67.21 that is $0 to $7K a year per listing.

Average price
$67.21inside the $15 to $100 sweet spot
Price range
$7.43–$172.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Electrical Wire. It carries 1,132 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#232in Electrical Wire
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,132per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
52 months

Products

Top Outdoor Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

53

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

2%

  • FIRMERST33%
  • Southwire25%
  • energeaster23%
  • VN Infinite quality12%
  • Hillman4%
  • Wirefy1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Outdoor Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Outdoor Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underground wire17K/yr
  • outdoor wire14K/yr
  • outdoor electrical wire11K/yr
  • underground electrical wire7K/yr
  • uf cable4K/yr
  • outdoor electric wire4K/yr
  • direct burial electrical wire3K/yr
  • uf wire3K/yr
  • direct burial romex3K/yr
  • outdoor romex3K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Wire

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Cheap”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Wire questions

Answered from the same tracked data.