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Outdoor Wifi Plug

Fail

The top 5 products take 78% of clicks, so Outdoor Wifi Plug is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$218K/yr153K searches / yr
90-day growth
+62.3%search demand this quarter
Competition
78%top-5 click share · 11 brands · 16 sellers

Flapen Score

Outdoor Wifi Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Wifi Plug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Wifi Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Wifi Plug 153K times last year and spent an estimated $218K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+62.3%
Conversion, latest week
7.2%
Market size, estimated
$218Ka year
Peak month
December6.3× the quietest month
Top search term
outdoor wifi plug29K searches a year

02 · Price

A sale here is worth $19.83.

Listings sell for $19.83 on average, from $13.59 to $29.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.83 that is $15K to $20K a year per listing.

Average price
$19.83inside the $15 to $100 sweet spot
Price range
$13.59–$29.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #59 within Outlets & Accessories. It carries 4,815 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#59in Outlets & Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,815per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Outdoor Wifi Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$22K$44K$65K$87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Kasa Smart38%
  • Amazon Basics30%
  • Minoston5%
  • Tapo5%
  • BN-LINK4%
  • EIGHTREE4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Outdoor Wifi Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Outdoor Wifi Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor wifi plug29K/yr
  • outdoor smart outlet17K/yr
  • alexa outdoor smart plug18K/yr
  • outdoor alexa plug10K/yr
  • outdoor smart switch10K/yr
  • wifi outdoor plug13K/yr
  • smart outdoor outlet11K/yr
  • wifi plugs smart plug outdoor8K/yr
  • outdoor wifi outlet7K/yr
  • outdoor smart plugs8K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Wifi Plug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Durability”
5.1%of orders come back
“Very disappointing durability”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Wifi Plug questions

Answered from the same tracked data.