Is outdoor wifi plug profitable to sell on Amazon United States?

The niche generates $218K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +62.3%. Flapen's verdict: Skip it (49/100).

How competitive is the outdoor wifi plug niche?

11 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in outdoor wifi plug?

Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for outdoor wifi plug peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.3× the quietest.

What does it cost to enter the outdoor wifi plug niche?

Listings span $13.59–$29.15; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 4,815 reviews — the moat a new listing must climb.

outdoor wifi plug

Skip it

A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Price range

Great$13.59–$29.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.83

avg listing price — sweet spot $15–$100

Growth

Great+62.3%

90-day search growth — must beat 0% to launch

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$218K

$218K/yr · 153K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,814.75

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Competition

Bad78%

top-5 click share — a locked-up shelf

Signals High Returns

According to Flapen's Amazon United States niche tracking, outdoor wifi plug is a $218K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

outdoor wifi plug market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $297K–$397K; units × avg price
Conversion rate: 7.2%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 5.9%
Avg brand age: 49 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

Kasa Smart38%
Amazon Basics30%
Minoston5%
Tapo5%
BN-LINK4%
EIGHTREE4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — +62.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Open Trend

Top outdoor wifi plug search terms

outdoor wifi plug29K/yr +45.9%9.4% conv.
outdoor smart outlet17K/yr +71.6%4.1% conv.
alexa outdoor smart plug18K/yr +51.6%11.1% conv.
outdoor alexa plug10K/yr +225.9%13.7% conv.
outdoor smart switch10K/yr +51.4%2.6% conv.
wifi outdoor plug13K/yr +40.1%7.6% conv.
smart outdoor outlet11K/yr +42.0%2.9% conv.
wifi plugs smart plug outdoor8K/yr +69.7%7.0% conv.
outdoor wifi outlet7K/yr +109.9%6.1% conv.
outdoor smart plugs8K/yr +61.7%5.6% conv.

All search terms

Top outdoor wifi plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Outdoor Smart Plug with 2 Individually Controlled Outlets Works with Alexa Only Voice Control Weather Resistant 2.4 GHz Wi-Fi No Hub Required Black

Amazon Basics$22.444.5★3,703 rev

Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet Timer Max Load 15A/1875W IP64 Weather Resistance Compatible with Alexa Google Home & SmartThings No Hub Required ETL Certified(KP401)

Kasa Smart$14.204.5★6,770 rev

Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet with 2 Sockets IP64 Weather Resistance Compatible with Alexa Google Home & IFTTT No Hub Required ETL Certified(EP40) Black

Kasa Smart$17.114.6★17,425 rev

Minoston Matter Outdoor Smart Plug WiFi Heavy Duty Plug-in Outlet IP65 Waterproof Compatible with Alexa Apple Home SmartThings Google Home Smart Life Remote Control 15Amp Black (MP22M)

Minoston$18.114.3★3,826 rev

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.854.6★1,028 rev

Newest

by launch date

SURAIELEC 20A WiFi Smart Switch Timer Heavy-Duty 120V 1HP Hardwired Outdoor Timer App/Voice Remote On/Off Control Programmable Schedules Alexa Google Compatible for Pool Pump Water Heater Lights

SURAIELEC$29.1528 rev

11mo ago

EIGHTREE Outdoor Smart Plug Waterproof IP44 Smart Outlet Plug with 2 Independently Controlled Outlets Compatible with Alexa and Google Assistant Voice & Remote Control Timer&Schedule 2.4GHz Only

EIGHTREE$14.22566 rev

1y ago

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.851,028 rev

2y ago

ELEGRP PQR20 Outdoor Smart Plug Waterproof IP66 WiFi Plug with 2 Individually Sockets Compatible with Alexa & Google Assistant Smart Outdoor Outlet for String Lights UL Certified 1 Pack Black

ELEGRP$25.63803 rev

3y ago

DEWENWILS WiFi Smart Yard Stake Plug with 6 Outlets Voice Control Waterproof Power Stake Timer with 6Ft Cord Alexa&Google Assistant Compatible 1875W/15A for Outdoor Decoration Lights

DEWENWILS$28.87485 rev

3y ago

What buyers say about outdoor wifi plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Installed in minutes”

Quality-Overall13%

“Build quality is great”

Socket/Port/Plug12%

“Nice outdoor plug”

Connectivity-Overall10%

“No connectivity issues”

Ease Of Use7%

“Easy to use”

Value For Money5%

“Great value”

Advertised Vs Actual Product4%

“As advertised”

Efficiency4%

“it's been functioning great”

Durability3%

“Durable, works well”

Compatibility-Overall2%

“It paired in seconds”

What buyers complain about

Durability24%

“Very disappointing durability”

Connectivity-Overall22%

“Too difficult to connect”

Functionality-Overall10%

“doesn't function as needed”

Socket/Port/Plug5%

“Not a Smart Plug”

Quality-Overall5%

“Quality control is lacking”

Assembly/Installation4%

“Setup was a little funky”

Water Resistance3%

“Not waterproof”

Instructions/User Manual/Troubleshooting2%

“All that I received, was the unit no instructions no anything”

Value For Money2%

“a waste of money”

Compatibility-Overall2%

“Could not get it to pair with the app”

Top return reasons

Connectivity-Overall34%

Functionality-Overall14%

Compatibility-Overall12%

Socket/Port/Plug12%

Size-Overall6%

Advertised Vs Actual Product5%

Defective Material/Parts3%