Skip to content

Outdoor Waterproof Portable Stowable String Light

Maybe

Search demand grew +116.9% this quarter. But the top 5 products take 84% of clicks, so Outdoor Waterproof Portable Stowable String Light is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$75K/yr51K searches / yr
90-day growth
+116.9%search demand this quarter
Competition
84%top-5 click share · 9 brands · 19 sellers

Flapen Score

Outdoor Waterproof Portable Stowable String Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Waterproof Portable Stowable String Light is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Waterproof Portable Stowable String Light market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Waterproof Portable Stowable String Light 51K times last year and spent an estimated $75K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +116.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+116.9%
Conversion, latest week
6.7%
Market size, estimated
$75Ka year
Peak month
December5.6× the quietest month
Top search term
retractable string lights12K searches a year

02 · Price

A sale here is worth $21.81.

Listings sell for $21.81 on average, from $10.74 to $34.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.81 that is $5K to $11K a year per listing.

Average price
$21.81inside the $15 to $100 sweet spot
Price range
$10.74–$34.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #240 within String Lights. It carries 646 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#240in String Lights
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
646per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Outdoor Waterproof Portable Stowable String Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • OGERY57%
  • Staaricc19%
  • KUQIHUG6%
  • LEDLAY4%
  • Bylitodt4%
  • Wellgium3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Outdoor Waterproof Portable Stowable String Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Outdoor Waterproof Portable Stowable String Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable string lights12K/yr
  • retractable camping string lights8K/yr
  • ogery camping string lights6K/yr
  • retractable string lights camping10K/yr
  • rope lights for camping4K/yr
  • serifik retractable camping light2K/yr
  • retractable lights camping3K/yr
  • retractable lights4K/yr
  • camp lamp retractable string lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Waterproof Portable Stowable String Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Charging”
2.0%of orders come back
“Not charging”
A buyer, on “Charging”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Outdoor Waterproof Portable Stowable String Light questions

Answered from the same tracked data.