Is outdoor uplighting profitable to sell on Amazon United States?

The niche generates $145K/yr across 43 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the outdoor uplighting niche?

20 brands and 27 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in outdoor uplighting?

Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.2%.

When does demand for outdoor uplighting peak?

Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the outdoor uplighting niche?

Listings span $12.34–$177.11; the average listing price is $63.67 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.

outdoor uplighting

Worth a look

Shows a sweet-spot price point ($63.67 avg), but a small market ($145K/yr) keeps it on the watch list.

Avg price

Great$63.67

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good532.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Price range

Good$12.34–$177.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$145K

$145K/yr · 84K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, outdoor uplighting is a $145K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor uplighting market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $159K–$191K; units × avg price
Conversion rate: 2.7%
Avg BSR: #224
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

31%

SUNVIE22%
REEGOLD14%
Gardencoin14%
COLOER7%
LUTEC6%
LEONLITE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top outdoor uplighting search terms

low voltage landscape spotlights14K/yr +162.1%2.3% conv.
low voltage spot lights outdoor12K/yr +8.7%2.5% conv.
low voltage spotlight8K/yr +64.3%2.5% conv.
low voltage spot lights9K/yr +5.9%1.7% conv.
landscape flood light6K/yr +2.4%1.0% conv.
low voltage landscape flood lights6K/yr +10.4%1.7% conv.
low voltage spot light5K/yr +23.1%1.9% conv.
landscape lighting low voltage flood5K/yr +28.4%1.6% conv.
landscape tree lighting4K/yr -2.9%0.9% conv.
low voltage spotlights3K/yr +23.1%1.5% conv.

All search terms

Top outdoor uplighting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REEGOLD Low Voltage Landscape Lights Outdoor: 7W 700LM LED Landscape Lighting with Connectors for Tree Garden Yard Pathway | 12V 24V Warm White 2700K Spotlights | IP65 Waterproof | 6 Pack

REEGOLD$37.814.4★1,246 rev

SUNVIE 12W Low Voltage LED Landscape Lights with Connectors Outdoor 12V Super Warm White (900LM) Waterproof Garden Pathway Lights Wall Tree Flag Spotlights with Spike Stand (10 Pack with Connector)

SUNVIE$76.574.5★2,408 rev

Gardencoin Low Voltage Landscape Spotlight 12V LED Outdoor Landscape Lighting Landscape Spot Lights Wired for Garden and Yard Aluminum Up Lighting Fixture with 5W MR16 Replaceable Bulb (6 Pack)

Gardencoin$120.864.8★211 rev

LUTEC 12V Low Voltage Landscape Lighting Die-cast Aluminum Spot Lights with Connectors IP65 Waterproof Outdoor Landscape Spotlights 5W 550LM Warm White 3000K for Tree Garden Yard Pathway 4 Pack

LUTEC$52.184.4★159 rev

Malibu Low Voltage Landscape Lighting 20W Outdoor Spotlight Outdoor Weatherproof Lights for Low Voltage Landscape Lighting Floodlight Driveway Yard Lawn Flood Garden

Malibu C$17.254.3★1,026 rev

Newest

by launch date

COLOER Brass Outdoor Spotlights 12V LED Low Voltage Landscape Lighting with 5W 2700K Aluminum MR16 Bulb IP65 Waterproof Landscape Spot Lights for Yard Garden Tree Small Size (1 Pack with Bulb)

COLOER$25.7049 rev

5mo ago

JIAQIYAN Low Voltage Landscape Spotlight 12V LED Outdoor Spot Lights Landscape Lighting Wired for Yard Path Garden Tree 10W Aluminum Up Lighting with Connectors IP66 Waterproof & 4000K 1 Pack

JIAQIYAN$12.3431 rev

6mo ago

SUNVIE 6W Low Voltage Landscape Lights LED Low Voltage Lighting Warm White Landscaping Lights Waterproof Landscape Spotlights with Connectors Spot Lights Outdoor for Garden Tree Wall Yard 12 Pack

SUNVIE$161.0022 rev

9mo ago

WILAWELS 6W 700LM Low Voltage Landscape Lighting 12V AC/DC 3000K Warm White LED Low Voltage Landscape Lights IP65 Waterproof Outdoor Spotlights with Connectors for Garden Tree Yard 2 Pack W01SLP206

WILAWELS$14.5877 rev

10mo ago

WILAWELS 6W 700LM Low Voltage Landscape Lighting 12V AC/DC 3000K Warm White LED Low Voltage Landscape Lights IP65 Waterproof Outdoor Spotlights with Connectors for Garden Tree Yard 4 Pack W01SLP406

WILAWELS$20.9670 rev

10mo ago

What buyers say about outdoor uplighting

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Bright lights”

Quality-Overall19%

“Best Quality”

Assembly/Installation12%

“Easy install”

Value For Money9%

“Best Price”

Design-Overall4%

“They are well built”

Durability4%

“consistently reliable”

Color2%

“Good color”

Advertised Vs Actual Product2%

“Exactly what I needed”

Strength2%

“Seem well built also, sturdy construction”

Ease Of Use2%

“easy to use”

What buyers complain about

Durability16%

“Failed after a little less than1 year”

Quality-Overall7%

“Cheap and bad quality”

Brightness/Shine/Glow7%

“Too bright for me”

Bulb Flicker/Dimming/Color5%

“Half of the lights are either completely out or very, very dim”

Assembly/Installation4%

“Its kind of tricky to line up the threads”

Socket/Port/Plug4%

“however, the connectors are not worth it”

Size-Overall3%

“Prongs to short”

Connectivity-Overall2%

“flashing, blinking off and on at random because the connections were poor”

Color2%

“only a few colors are bright in them too bad cause I do like the lights”

Defective Material/Parts2%

“The product does not work”

Top return reasons

Size-Overall14%

Advertised Vs Actual Product13%

Brightness/Shine/Glow12%

Bulb Flicker/Dimming/Color8%

Functionality-Overall7%

Defective Material/Parts6%

Color6%

Assembly/Installation5%

Value For Money5%

Compatibility-Overall5%

Common questions

Is outdoor uplighting profitable to sell on Amazon United States?: The niche generates $145K/yr across 43 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the outdoor uplighting niche?: 20 brands and 27 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in outdoor uplighting?: Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.2%.
When does demand for outdoor uplighting peak?: Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the outdoor uplighting niche?: Listings span $12.34–$177.11; the average listing price is $63.67 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.