Is Outdoor Under Eave Lighting profitable to sell on Amazon United States?

Flapen scores Outdoor Under Eave Lighting 42 out of 100 on Amazon United States, a Fail. Shoppers spend $346K a year across 28 tracked products. Amazon counts 7 of the 7 products launched in the last year as successful launches. Search demand grew -2.6% in the last 90 days.

How competitive is the Outdoor Under Eave Lighting niche on Amazon United States?

16 brands and 41 sellers compete in Outdoor Under Eave Lighting on Amazon United States. The top 5 Outdoor Under Eave Lighting products take 48% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Outdoor Under Eave Lighting?

Outdoor Under Eave Lighting buyers on Amazon United States complain most about Durability, Connectivity-Overall, and Quality-Overall. Returns run at 9.9% of orders, which is high.

When does demand for Outdoor Under Eave Lighting peak?

Search demand for Outdoor Under Eave Lighting on Amazon United States peaks in Nov, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Outdoor Under Eave Lighting niche?

Outdoor Under Eave Lighting sells for $156.55 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $21.24 to $520.55. The average product has 1,125 reviews, the count a new listing must catch up to.

Outdoor Under Eave Lighting

Fail

Buyers convert on only 0.4% of searches, so Outdoor Under Eave Lighting is a Fail.

Filters High Returns High Price

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $346K/yr502K searches / yr
90-day growth: -2.6%search demand this quarter
Competition: 48%top-5 click share · 16 brands · 41 sellers

Flapen Score

Outdoor Under Eave Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Under Eave Lighting is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Outdoor Under Eave Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Under Eave Lighting 502K times last year and spent an estimated $346K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months: 502K
Growth, 90 days vs prior 90: -2.6%
Conversion, latest week: 0.4%
Market size, estimated: $346Ka year
Peak month: November3.8× the quietest month
Top search term: soffit lights outdoor56K searches a year

02 · Price

A sale here is worth $156.55.

Listings sell for $156.55 on average, from $21.24 to $520.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $156.55 that is $39K to $78K a year per listing.

Average price: $156.55above the $15 to $100 sweet spot
Price range: $21.24–$520.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: $39K–$78K
Returns: 9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,602 within String Lights. It carries 1,125 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 9.0%
Average rank: #1,602in String Lights
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 1,125per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 7Amazon's first-year sales bar
Average brand age: 36 months

Products