Is outdoor string lights profitable to sell on Amazon United States?

The niche generates $3.6M/yr across 38 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (56/100).

How competitive is the outdoor string lights niche?

27 brands and 44 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in outdoor string lights?

Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 4.0%.

When does demand for outdoor string lights peak?

Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the outdoor string lights niche?

Listings span $12.53–$173.59; the average listing price is $36.73 (sweet spot $15–$100). The average incumbent carries 3,306 reviews — the moat a new listing must climb.

outdoor string lights

Launch it

A $3.6M/yr market growing +14.0% this quarter with returns at 4.0% — clears our launch bar.

Market size

Incredible$3.6M

$3.6M/yr · 6.1M searches

Avg price

Incredible$36.73

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$12.53–$173.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Okay3,305.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, outdoor string lights is a $3.6M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor string lights market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: $3.7M–$4.6M; units × avg price
Conversion rate: 1.6%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

45%

Top 20: 80%

Open market

37%

BesLowe23%
MATAMEYE14%
DESIGNERS FOUNTAIN8%
Yisuro7%
MAXvolador6%
hameso5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top outdoor string lights search terms

outdoor lights for house824K/yr -12.8%0.6% conv.
porch lights402K/yr +133.6%0.8% conv.
porch lights outdoor768K/yr -18.9%0.8% conv.
outdoor wall lights543K/yr +27.6%0.4% conv.
exterior lighting fixtures577K/yr +10.1%1.2% conv.
outdoor light fixture454K/yr +17.1%1.0% conv.
porch light459K/yr -15.7%1.1% conv.
outdoor lamp263K/yr +23.7%0.3% conv.
outdoor porch light227K/yr +8.9%0.9% conv.
outdoor sconce lights203K/yr +33.6%0.7% conv.

All search terms

Top outdoor string lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns

BesLowe$38.384.7★4,303 rev

DESIGNERS FOUNTAIN Preston Outdoor Light Fixture 8 Inch Exterior Wall Lantern Sconce for Front Door Patio and Porch Black 1161-BK

DESIGNERS FOUNTAIN$12.534.6★10,955 rev

MATAMEYE Outdoor Wall Lantern Exterior Waterproof Wall Sconce Light Fixtures Black Front Door Wall Lighting with Clear Beveled Glass Shade 2 Pack

MATAMEYE$22.814.6★2,169 rev

Yisuro Porch Lights with GFCI Outlet Dusk to Dawn Outdoor Lights with Outlet 3 Lighting Modes Exterior Light Fixture Waterproof Outside Lights for House Front Door Patio Garage

Yisuro$44.474.6★2,368 rev

hameso Black Dusk to Dawn Wall Mount Porch Lights Exterior Light Fixtures

hameso$21.284.6★837 rev

Newest

by launch date

FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway

FNYUSLET$17.8546 rev

2mo ago

MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting

MATAMEYE$16.88118 rev

5mo ago

FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black

FOLKSMATE$28.7588 rev

5mo ago

KDG Black Outdoor Waterproof Modern Patio Wall Light Fixtures Set of 2

KDG$61.2259 rev

7mo ago

Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack

FNYUSLET$30.25142 rev

9mo ago

What buyers say about outdoor string lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“BRIGHT LIGHTS”

Assembly/Installation12%

“Easily installed”

Quality-Overall11%

“Amazing quality”

Value For Money10%

“Fair price”

Advertised Vs Actual Product4%

“As described”

Charging4%

“easy to charge”

Design-Overall3%

“Great looking”

Ease Of Use2%

“Easy to hang”

Size-Overall2%

“Good fit”

Durability2%

“Sturdy and durable”

What buyers complain about

Durability12%

“Poor durability”

Size-Overall9%

“Not large enough”

Charging9%

“Will not charge at all”

Brightness/Shine/Glow8%

“Not bright enough”

Quality-Overall8%

“Low quality”

Functionality-Overall6%

“did not work as described”

Bulb Flicker/Dimming/Color4%

“flicker like crazy”

Battery Life3%

“Poor Battery Life”

Advertised Vs Actual Product3%

“Not as they appear”

Rusts/Corrodes3%

“the product has manifested signs of rust”

Top return reasons

Size-Overall40%

Advertised Vs Actual Product9%

Brightness/Shine/Glow8%

Color8%

Functionality-Overall6%

Bulb Flicker/Dimming/Color5%

Value For Money5%

Defective Material/Parts3%

Quality-Overall3%

Charging2%

Common questions

Is outdoor string lights profitable to sell on Amazon United States?: The niche generates $3.6M/yr across 38 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (56/100).
How competitive is the outdoor string lights niche?: 27 brands and 44 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in outdoor string lights?: Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 4.0%.
When does demand for outdoor string lights peak?: Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the outdoor string lights niche?: Listings span $12.53–$173.59; the average listing price is $36.73 (sweet spot $15–$100). The average incumbent carries 3,306 reviews — the moat a new listing must climb.