outdoor standing light
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Price range
Incredible$17.03–$98.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.17avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good632.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, outdoor standing light is a $29K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
outdoor standing light market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 0.9%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
87
Top-5 brand share
37%
Top 20: 77%
Top-5 click share
37%
Top 20: 77%
Open market
59%
- Zetunlo15%
- SOARFLY7%
- AILBTON6%
- VISFLAIR6%
- Fussion4%
- Saker4%
Demand
Weekly Amazon search volume, last 31 weeks — +19.3% search growth over the last 90 days.Top outdoor standing light search terms
- outdoor light stand14K/yr
- outdoor standing light14K/yr
- standing lights for outside4K/yr
- flood light stand5K/yr
- construction lighting5K/yr
- stand lights outdoor4K/yr
Top outdoor standing light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zetunlo 21000Lumen LED Work Lights with Stand - 3 Head Portable Work Light with 16FT Cord - IP66 Waterproof Tripod Worklights for Outdoor Indoor Job Site Workshop Garage Construction Site Lighting
Zetunlo$59.824.6★881 rev
Upgraded LED Work Lights with Stand 21000 Lumen 3-Head Adjustable Work Light Waterproof Foldable Tripod Extended Cord for Outdoor & Indoor Job Sites Workshops Construction Garage Lighting
SOARFLY$49.564.6★404 rev
AILBTON 10Ft String Light Poles 4 Pack Light Poles for Outside Lights Outdoor with Fence Brackets Hanging Lights Metal Stand Deck Patio Backyard
AILBTON$42.414.2★3,198 rev
VISFLAIR 2 Pack Solar Lights with Plant Stand Outdoor Floor Lamps Waterproof Solar Powered Floor Lamps for Patio Deck Porch Yard Garden Decor
VISFLAIR$56.204.5★1,125 rev
4 Pack String Light Poles for Outside Thickened Metal Christmas Lights Hanger Pole Outdoor with Fork Lighting Hanging Post Accessories for Patio Decor Garden Backyard Yard Outside Decorations
Fussion$43.114.3★1,286 rev
Newest
by launch date
Dansny Solar Outdoor Floor Lamp with Light Sensor Solar+USB Charging Outdoor Lamps for Patio Waterproof Rechargeable Floor Lamp Cordless Dimmable Warm White RGB LED Patio Lamp for Yard Garden Lawn.
Dansny$78.0644 rev
PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway
PASAMIC$37.822,216 rev
T-SUNiceM Rechargeable Camping Light with Metal Stand Freestanding Portable Work Light with 4 LED Heads Magnetic Work Light Waterproof for Outdoor Emergency Flashlight with Detachable Tripod
T-SUNiceM$56.7752 rev
Rechargeable 8000mAh Camping and Work Light with Adjustable Stand 3.4 ft 3000 Lumen Cordless Work Light Featuring 3 Adjustable Heads Dimmable Emergency Flashlight with Telescopic Tripod
ODISTAR$37.24138 rev
Szwbee 32000 Lumen LED Work Light with Stand & Remote 4-Head 280W Portable Tripod Light with 16.5FT Cord 3000K6000K Adjustable Waterproof Light for Indoor & Outdoor Job Site Workshop Construction
Szwbee$68.45131 rev
Trending
90-day click momentumDansny Solar Outdoor Floor Lamp with Light Sensor Solar+USB Charging Outdoor Lamps for Patio Waterproof Rechargeable Floor Lamp Cordless Dimmable Warm White RGB LED Patio Lamp for Yard Garden Lawn.
Dansny$78.064.5★
HYGRAD Floodlight Tripod Stand Twin Head -Could Mount 1 to 2 Lights Portable Telescopic Outdoor Lamp Stand 160cm
HYGRAD BUILT TO SURVIVE$29.484.7★
T-SUNiceM Rechargeable Camping Light with Metal Stand Freestanding Portable Work Light with 4 LED Heads Magnetic Work Light Waterproof for Outdoor Emergency Flashlight with Detachable Tripod
T-SUNiceM$56.774.2★
10000LM LED Work Light: Portable Work Light with 5FT Cord IP66 Waterproof Flood Light for Garage Workshop Job Site Construction Indoor Outdoor Lighting Tool Gifts for Men Him Husband
PACOLIT P$24.274.6★
AKOFUN 12000mAh Camping Light with Stand Rechargeable Work Light 10000 Lumen Dimmable Cordless Work Light with 3 LED Lamp Heads Magnetic Emergency Flashlight with 79 Detachable Tripod
AKOFUN$60.834.6★
What buyers say about outdoor standing light
What buyers praise and complain about, mined from review topics.What buyers love
“BRIGHT LIGHT”
“Easy to assemble”
“The build quality feels solid”
“Great Value”
“This is a solid product”
“easy put-together”
“Bright and lightweight”
“Well designed”
“Just as advertised”
“They are durable and will last”
What buyers complain about
“Not strong”
“Cheap quality”
“break easy”
“Not bright enough”
“it will not charge”
“Super small”
“Doesnt do what it is supposed to do”
“Inexpensively made and did not assemble easily”
“CHEAP DO NOT BUY”
“Cheap material”
Top return reasons
Common questions
- Is outdoor standing light profitable to sell on Amazon United States?
- The niche generates $29K/yr across 43 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the outdoor standing light niche?
- 43 brands and 87 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in outdoor standing light?
- Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 4.2%.
- What does it cost to enter the outdoor standing light niche?
- Listings span $17.03–$98.41; the average listing price is $51.17 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.