Is outdoor smart plug profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 11 tracked products. 90-day search growth is +58.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the outdoor smart plug niche?

7 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in outdoor smart plug?

Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for outdoor smart plug peak?

Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.

What does it cost to enter the outdoor smart plug niche?

Listings span $14.20–$25.63; the average listing price is $19.33 (sweet spot $15–$100). The average incumbent carries 5,012 reviews — the moat a new listing must climb.

outdoor smart plug

Worth a look

Shows sweet-spot pricing room ($14.20–$25.63), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Price range

Great$14.20–$25.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.33

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 609K searches

Growth

Good+58.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Review moat

Bad5,011.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, outdoor smart plug is a $1.1M/yr Amazon United States market (609K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

outdoor smart plug market data

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 8.9%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 10.0%
Avg brand age: 46 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Kasa Smart61%
Amazon Basics23%
Tapo5%
Minoston4%
ELEGRP3%
EIGHTREE3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Open Trend

Top outdoor smart plug search terms

outdoor smart plug189K/yr +64.7%7.1% conv.
kasa outdoor smart plug95K/yr +28.6%20.2% conv.
outdoor smart plug waterproof73K/yr +77.4%8.1% conv.
smart outdoor plug41K/yr +67.1%6.5% conv.
smart plug outdoor32K/yr +52.0%5.1% conv.
outdoor wifi plug29K/yr +45.9%9.2% conv.
outdoor smart outlet17K/yr +71.6%4.0% conv.
alexa outdoor smart plug18K/yr +51.6%11.3% conv.
outdoor alexa plug10K/yr +225.9%13.4% conv.
outdoor smart switch10K/yr +51.4%2.0% conv.

All search terms

Top outdoor smart plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet Timer Max Load 15A/1875W IP64 Weather Resistance Compatible with Alexa Google Home & SmartThings No Hub Required ETL Certified(KP401)

Kasa Smart$14.204.5★6,770 rev

Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet with 2 Sockets IP64 Weather Resistance Compatible with Alexa Google Home & IFTTT No Hub Required ETL Certified(EP40) Black

Kasa Smart$17.114.6★17,425 rev

Amazon Basics Outdoor Smart Plug with 2 Individually Controlled Outlets Works with Alexa Only Voice Control Weather Resistant 2.4 GHz Wi-Fi No Hub Required Black

Amazon Basics$22.444.5★3,703 rev

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.854.6★1,028 rev

Minoston Matter Outdoor Smart Plug WiFi Heavy Duty Plug-in Outlet IP65 Waterproof Compatible with Alexa Apple Home SmartThings Google Home Smart Life Remote Control 15Amp Black (MP22M)

Minoston$18.114.3★3,826 rev

Newest

by launch date

Kasa Matter Smart Outdoor Plug Dual Outlet IP64 Weather Resistance Works with Apple HomeKit Amazon Alexa Google Home SmartThings 15A/1800W Max ETL Certified 2.4G Wi-Fi Only EP40M

Kasa Smart$23.13341 rev

1y ago

EIGHTREE Outdoor Smart Plug Waterproof IP44 Smart Outlet Plug with 2 Independently Controlled Outlets Compatible with Alexa and Google Assistant Voice & Remote Control Timer&Schedule 2.4GHz Only

EIGHTREE$14.22566 rev

1y ago

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.851,028 rev

2y ago

Kasa Apple HomeKit Outdoor Smart Plug 2 Sockets IP64 Weather Resistance for Outdoor String Lights Compatible with Siri Alexa & Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (EP40A)

Kasa Smart$19.981,083 rev

3y ago

ELEGRP PQR20 Outdoor Smart Plug Waterproof IP66 WiFi Plug with 2 Individually Sockets Compatible with Alexa & Google Assistant Smart Outdoor Outlet for String Lights UL Certified 1 Pack Black

ELEGRP$25.63803 rev

3y ago

What buyers say about outdoor smart plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy Setup”

Socket/Port/Plug12%

“Best smart plug”

Quality-Overall11%

“Build quality is great”

Connectivity-Overall10%

“No connectivity issues”

Ease Of Use8%

“Easy to use”

Efficiency5%

“it's been functioning great”

Value For Money5%

“Good value”

Advertised Vs Actual Product4%

“As advertised”

Durability3%

“Durable, works well”

Compatibility-Overall2%

“works flawlessly with Apple HomeKit”

What buyers complain about

Durability25%

“didnt last”

Connectivity-Overall20%

“Disconnects constantly”

Functionality-Overall9%

“Did not work”

Quality-Overall5%

“Quality control is lacking”

Socket/Port/Plug4%

“Not a Smart Plug”

Assembly/Installation4%

“Setup was a little funky”

Water Resistance3%

“Not water proof”

Value For Money3%

“Not really worth the money”

Suitable For Outdoor2%

“Not suitable for outdoor use”

Size-Overall2%

“Shorted out”

Top return reasons

Connectivity-Overall34%

Functionality-Overall14%

Compatibility-Overall13%

Socket/Port/Plug11%

Size-Overall5%

Advertised Vs Actual Product5%

Defective Material/Parts3%