Outdoor Smart Lights
FailThe top 5 brands take 100% of clicks, so Outdoor Smart Lights is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $13.9M/yr6.5M searches / yr
- 90-day growth
- +31.6%search demand this quarter
- Competition
- 50%top-5 click share · 4 brands · 6 sellers
Flapen Score
Outdoor Smart Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Outdoor Smart Lights is stronger. Inside it, weaker.
Market
The Outdoor Smart Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Outdoor Smart Lights 6.5M times last year and spent an estimated $13.9M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.9M a year.
- Searches, last 12 months
- 6.5M
- Growth, 90 days vs prior 90
- +31.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $13.9Ma year
- Peak month
- November18.9× the quietest month
- Top search term
- govee outdoor lights2.7M searches a year
02 · Price
A sale here is worth $164.75.
Listings sell for $164.75 on average, from $46.41 to $717.98. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $164.75 that is $824K to $989K a year per listing.
- Average price
- $164.75above the $15 to $100 sweet spot
- Price range
- $46.41–$717.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $824K–$989K
- Returns
- 10.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #279 within String Lights. It carries 973 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 1.2%
- Average rank
- #279in String Lights
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 973per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 8 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Outdoor Smart Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor
- Price
- $173.59
- Rating
- 4.0/5
- Reviews
- 905
- Age
- 1y ago
Govee Permanent Outdoor Lights 2 100ft RGBIC Outdoor Lights with 100 Modes
- Price
- $216.30
- Rating
- 4.6/5
- Reviews
- 2,953
- Age
- 2y ago
Govee Permanent Outdoor Lights Pro 200ft with 120 RGBIC LED Lights for Daily and Accent Lighting 75 Scene Modes for Patio Decor IP67 Waterproof Works with Alexa Google Assistant Matter White
- Price
- $491.33
- Rating
- 4.6/5
- Reviews
- 2,267
- Age
- 1y ago
Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66
- Price
- $80.22
- Rating
- 4.3/5
- Reviews
- 1,103
- Age
- 1y ago
Govee Smart Outdoor String Lights 2 144ft RGBIC Patio Lights with 45 Bulbs
- Price
- $126.33
- Rating
- 4.2/5
- Reviews
- 1,825
- Age
- 2y ago
Trending
90-day click momentum
Govee Outdoor Wall Lights Pro 2 Pack 2000LM RGBICWW 72-Zone Customization Music-Sync IP67 Waterproof for Outdoor Decor Porch Garage Yard Patio Compatible with Alexa Google Home and Matter
- Price
- $213.39
- Rating
- 4.9/5
- Reviews
- 42
- Age
- 2mo ago
Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor
- Price
- $149.66
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
Govee Outdoor Cylinder Pathway Lights 8 Pack 425 Lumens IP67 Waterproof
- Price
- $133.97
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 2mo ago
Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi
- Price
- $81.91
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 3mo ago
Govee Outdoor Solar String Lights 33ft with 8 RGBICW Bulbs IP67 Waterproof
- Price
- $84.46
- Rating
- 3.8/5
- Reviews
- 79
- Age
- 3mo ago
Newest
by launch dateGovee Outdoor Wall Lights Pro 2 Pack 2000LM RGBICWW 72-Zone Customization Music-Sync IP67 Waterproof for Outdoor Decor Porch Garage Yard Patio Compatible with Alexa Google Home and Matter
- Price
- $213.39
- Rating
- 4.9/5
- Reviews
- 42
- Age
- 2mo ago
Govee Outdoor Cylinder Pathway Lights 8 Pack 425 Lumens IP67 Waterproof
- Price
- $133.97
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 2mo ago
Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi
- Price
- $81.91
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 3mo ago
Govee Outdoor Solar String Lights 33ft with 8 RGBICW Bulbs IP67 Waterproof
- Price
- $84.46
- Rating
- 3.8/5
- Reviews
- 79
- Age
- 3mo ago
Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor
- Price
- $149.66
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
0%
- Govee81%
- POOFZY14%
- Ecoeve4%
- CETELUMA1%
Demand
Outdoor Smart Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.9×
Search terms
Top Outdoor Smart Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- govee outdoor lights2.7M/yr
- permanent outdoor lights1.1M/yr
- govee permanent outdoor lights499K/yr
- govee outdoor89K/yr
- permanent outdoor lights for house278K/yr
- govee lights outdoor100K/yr
- icicle lights290K/yr
- icicle lights for outside526K/yr
- permanent christmas lights outdoor92K/yr
- permanent christmas lights163K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Smart Lights
We read the reviews and the return reasons for every product selling here.
“Dont last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Smart Lights questions
Answered from the same tracked data.