Is outdoor post lights profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 60 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +66.1%. Flapen's verdict: Launch it (71/100).

How competitive is the outdoor post lights niche?

34 brands and 50 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in outdoor post lights?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 3.5%.

When does demand for outdoor post lights peak?

Demand peaks in May–Jun; the busiest month runs 3.3× the quietest.

What does it cost to enter the outdoor post lights niche?

Listings span $12.01–$73.02; the average listing price is $41.00 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.

outdoor post lights

Launch it

A $2.1M/yr market growing +66.1% this quarter with returns at 3.5% — clears our launch bar.

Market size

Incredible$2.1M

$2.1M/yr · 2.3M searches

Avg price

Incredible$41.00

avg listing price — sweet spot $15–$100

Price range

Great$12.01–$73.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Growth

Great+66.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,381.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, outdoor post lights is a $2.1M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun. Verdict: Launch it — 71/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor post lights market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $2.0M–$2.5M; units × avg price
Conversion rate: 2.3%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.2%
Avg brand age: 43 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

33%

Top 20: 68%

Open market

47%

Dynaming16%
Peasur11%
VOLISUN11%
ENSLI6%
Brightown5%
Mlambert5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +66.1% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.3×

Open Trend

Top outdoor post lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dynaming 4x4 Solar Post Cap Lights Outdoor with 2 Color Modes 6 Pack Upgrade Fence Post Solar Lights Black Shell for 4x4 Vinyl/Wooden Posts Brightness LED Lighting Decor for Garden Deck Patio

Dynaming$37.884.3★2,118 rev

VOLISUN 4x4 Solar Post Cap Light 12pack Solar Fence - Post Lights Outdoor Waterproof for Wooden/Vinyl Post Black Deck Post Cap Light Solar Powered with Warm White for Garden/Patio/Porch

VOLISUN$53.224.5★1,545 rev

Peasur 4x4 Solar Post Cap Lights Outdoor with 3 Lighting Modes 2 Packs LED Post Light Solar Powered Waterproof Fence Deck Lights for 44/3.53.5 Wood/Vinyl Posts

Peasur$14.914.5★1,102 rev

Dynaming 8 Pack Solar Post Cap Lights Outdoor with Flickering Flame Light Fence Post Solar Lights Fit for 4x4 5x5 6x6 Vinyl/Wooden Posts High Brightness SMD LED Lighting Decor for Garden Deck Patio

Dynaming$58.004.4★3,942 rev

4x4 Solar Post Cap Lights 4-Pack Dual Color LED Lights for Wood/Vinyl Post

Brightown$23.744.6★164 rev

Newest

by launch date

4x4 Solar Post Cap Lights - 12 Pack Fence Deck Post Solar Powered Lights

EVXFG$44.7094 rev

3mo ago

ENSLI 12 Pack 4x4 Solar Post Cap Lights Outdoor 3 Modes 16 LED Fence Post Solar Lights Focused Lens Deck Fence Post Lights Solar Powered Waterproof Fits 4x4 3.5x3.5 Vinyl Wooden Posts for Deck Porch

ENSLI$53.79129 rev

4mo ago

ENSLI 12 Pack 4x4 Solar Post Cap Lights Outdoor Fence Post Solar Lights with Warm Light Mode Waterproof Fence Deck Post Lights Solar Powered Fits 4x4 3.5x3.5 Vinyl Wooden Posts for Patio Porch

ENSLI$52.00653 rev

4mo ago

Mlambert 4x4 Solar Post Cap Lights Outdoor 16 Pack Waterproof Solar Fence Light for Wooden/Vinyl Post 2 Color Outside Deck Patio Porch Decor Black

Mlambert$58.83134 rev

4mo ago

4x4 Solar Post Cap Lights 4-Pack Dual Color LED Lights for Wood/Vinyl Post

Brightown$23.74164 rev

5mo ago

What buyers say about outdoor post lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Bright light”

Assembly/Installation13%

“Ease of installation”

Quality-Overall10%

“Great quality and beautiful lighting”

Value For Money7%

“Excellent Value”

Advertised Vs Actual Product4%

“As described”

Size-Overall4%

“are perfectly snug”

Design-Overall3%

“Very decorative and fancy looking”

Durability3%

“Beautiful and Durable”

Charging2%

“Long lasting charge”

Color2%

“Color is vibrant”

What buyers complain about

Brightness/Shine/Glow17%

“Not very bright”

Durability12%

“Not durable”

Size-Overall11%

“Too big”

Functionality-Overall8%

“did not work as described”

Quality-Overall7%

“quality control is awful”

Bulb Flicker/Dimming/Color3%

“Very dim”

Advertised Vs Actual Product3%

“Not as advertised”

Battery Life2%

“Poor battery life”

Value For Money2%

“Not worth the price”

Material Quality2%

“Manufacturing material is not the greatest. Reason for 4 stars”

Top return reasons

Size-Overall53%

Brightness/Shine/Glow10%

Color7%

Bulb Flicker/Dimming/Color5%

Advertised Vs Actual Product5%

Functionality-Overall4%

Defective Material/Parts3%

Compatibility-Overall2%

Quality-Overall2%

Value For Money2%

Common questions

Is outdoor post lights profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 60 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +66.1%. Flapen's verdict: Launch it (71/100).
How competitive is the outdoor post lights niche?: 34 brands and 50 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in outdoor post lights?: Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 3.5%.
When does demand for outdoor post lights peak?: Demand peaks in May–Jun; the busiest month runs 3.3× the quietest.
What does it cost to enter the outdoor post lights niche?: Listings span $12.01–$73.02; the average listing price is $41.00 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.

outdoor post lights

outdoor post lights market data

Competition & brand share

Demand & seasonality

Top outdoor post lights search terms