Outdoor Post Lights

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +66.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+66.1%

Conversion, latest week

2.3%

Market size, estimated

$2.1Ma year

Peak month

June3.3× the quietest month

Top search term

4x4 post solar lights268K searches a year

Listings sell for $41.00 on average, from $12.01 to $73.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $41.00 that is $21K to $31K a year per listing.

Average price

$41.00inside the $15 to $100 sweet spot

Price range

$12.01–$73.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$21K–$31K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #52 within Post Lights. It carries 1,382 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#52in Post Lights

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,382per listing

Listings tracked

60

24 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

18Amazon's first-year sales bar

Average brand age

43 months