Is outdoor plug in light profitable to sell on Amazon United States?

The niche generates $66K/yr across 114 tracked products. 17 of 21 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (49/100).

How competitive is the outdoor plug in light niche?

90 brands and 117 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 24% of demand.

What do buyers complain about in outdoor plug in light?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 3.4%.

What does it cost to enter the outdoor plug in light niche?

Listings span $12.53–$163.10; the average listing price is $37.61 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.

outdoor plug in light

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Brand share

Incredible24%

top-5 brand share — no brand owns this niche

Avg price

Incredible$37.61

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Good$12.53–$163.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,516.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 170K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, outdoor plug in light is a $66K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 24% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor plug in light market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 1.0%
Avg BSR: #152
Page quality: 0%
Prime: 99%
Sponsored: 99%
Out of stock: 1.0%
Avg brand age: 34 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

90 falling

Sellers

117

Top-5 brand share

24%

Top 20: 60%

Top-5 click share

21%

Top 20: 49%

Open market

72%

ALL FORTUNE6%
KOLAKODLUX5%
BesLowe5%
MATAMEYE4%
MUCLUD4%
Onforu4%

Demand

Weekly Amazon search volume, last 30 weeks — -3.4% search growth over the last 90 days.

Open Trend

Top outdoor plug in light search terms

outdoor plug in light33K/yr +0.5%0.8% conv.
patio lamps outdoor14K/yr +26.4%0.6% conv.
porch lamp12K/yr +21.6%0.9% conv.
outdoor lamps for porch19K/yr -34.8%0.6% conv.
lamp outdoor10K/yr +15.8%0.8% conv.
reflectores para exteriores20K/yr -43.1%0.4% conv.
porch lamps outdoor8K/yr +40.6%1.1% conv.
lamparas led exteriores16K/yr -38.2%0.3% conv.
lmparas led para exteriores10K/yr -28.6%0.2% conv.
outside lamps for porch7K/yr -21.6%1.1% conv.

All search terms

Top outdoor plug in light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALL FORTUNE Cordless Rechargeable Outdoor Table Lamps Battery Operated Table Lamp Stepless Dimmable for Patio Living Room and Bedroom (Bulb Included) - Set of 2 (Beige)

ALL FORTUNE$33.134.5★300 rev

MUCLUD 4Pack LED Flood Light Outdoor 100W LED Work Light 11000lmwith 6FT US Plug IP66 Waterproof Exterior Security Lights 6000K Daylight White Outside Floodlights Slim Design for Playground Yard

MUCLUD$53.084.6★279 rev

BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns

BesLowe$38.384.7★4,303 rev

VISFLAIR 2 Pack Solar Lights with Plant Stand Outdoor Floor Lamps Waterproof Solar Powered Floor Lamps for Patio Deck Porch Yard Garden Decor

VISFLAIR$55.884.5★1,144 rev

KOLAKODLUX Hanging Lamp with Plug in Cord Outdoor Lamps for Patio Waterproof Pendant Light with Plug Outdoor Lamps for Patio Waterproof Hanging Pendant Light with Plug in Cord MA6006

KOLAKODLUX$22.524.5★637 rev

Newest

by launch date

FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway

FNYUSLET$17.8546 rev

2mo ago

MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting

MATAMEYE$16.88118 rev

5mo ago

LEOKED 46 Solar Outdoor Floor Lamps for Patio Decor Rattan Wicker Lights Hand Woven Lamp Stable Metal Lanterns Outdoor Waterproof Ideal for Gardens Yards Pathways Driveways and Porches

LEOKED$44.3952 rev

7mo ago

SAIWEYA Outdoor Waterproof Shower Lamp 5200mAh Cordless Rechargeable Table Lamp with Touch Dimming IP65 Wireless LED Night Light for Patio Camping Bathroom Restaurant & Kitchen

SAIWEYA$27.24251 rev

8mo ago

PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway

PASAMIC$37.772,224 rev

8mo ago

What buyers say about outdoor plug in light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“BRIGHT LIGHTS”

Assembly/Installation9%

“Easy to assemble”

Quality-Overall9%

“Amazing quality”

Value For Money8%

“Fair price”

Charging4%

“Easy to charge”

Advertised Vs Actual Product4%

“Better than I expected”

Design-Overall3%

“Sleek look”

Efficiency2%

“works great”

Ease Of Use2%

“easy put-together”

Durability2%

“Beautiful and durable”

What buyers complain about

Durability12%

“Fell apart”

Brightness/Shine/Glow10%

“Very dim”

Charging10%

“Doesnt charge”

Quality-Overall8%

“Very poor quality control”

Size-Overall8%

“Much smaller”

Functionality-Overall7%

“Never worked”

Water Resistance3%

“Not water proof”

Bulb Flicker/Dimming/Color3%

“Very dim light”

Battery Life2%

“Battery sucks”

Value For Money2%

“overall it feels much more expensive”

Top return reasons

Size-Overall33%

Brightness/Shine/Glow14%

Advertised Vs Actual Product8%

Functionality-Overall7%

Defective Material/Parts6%

Bulb Flicker/Dimming/Color5%

Value For Money5%