Is Outdoor Padlock Weatherproof profitable to sell on Amazon United States?

Flapen scores Outdoor Padlock Weatherproof 46 out of 100 on Amazon United States, a Fail. Shoppers spend $49K a year across 24 tracked products. Search demand grew +11.8% in the last 90 days.

How competitive is the Outdoor Padlock Weatherproof niche on Amazon United States?

14 brands and 84 sellers compete in Outdoor Padlock Weatherproof on Amazon United States. The top 5 Outdoor Padlock Weatherproof products take 50% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Outdoor Padlock Weatherproof?

Outdoor Padlock Weatherproof buyers on Amazon United States complain most about Locking Mechanism, Durability, and Quality-Overall. Returns run at 2.6% of orders.

When does demand for Outdoor Padlock Weatherproof peak?

Search demand for Outdoor Padlock Weatherproof on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Outdoor Padlock Weatherproof niche?

Outdoor Padlock Weatherproof sells for $14.08 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.06 to $29.45. The average product has 6,949 reviews, the count a new listing must catch up to.

Outdoor Padlock Weatherproof

Fail

Shoppers spend only $49K a year here, so Outdoor Padlock Weatherproof is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $49K/yr61K searches / yr
90-day growth: +11.8%search demand this quarter
Competition: 50%top-5 click share · 14 brands · 84 sellers

Flapen Score

Outdoor Padlock Weatherproof against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Padlock Weatherproof is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Outdoor Padlock Weatherproof market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Padlock Weatherproof 61K times last year and spent an estimated $49K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: +11.8%
Conversion, latest week: 5.7%
Market size, estimated: $49Ka year
Peak month: May1.3× the quietest month
Top search term: outdoor padlock weatherproof27K searches a year

02 · Price

A sale here is worth $14.08.

Listings sell for $14.08 on average, from $7.06 to $29.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.08 that is $1K to $4K a year per listing.

Average price: $14.08under the $15 to $100 sweet spot
Price range: $7.06–$29.45
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$4K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #31 within Padlocks & Hasps. It carries 6,949 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 0.6%
Average rank: #31in Padlocks & Hasps
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 6,949per listing
Listings tracked: 24