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Outdoor Outlet

Maybe

Products sell for $20.06 on average, inside the sweet spot. But the products selling today already average 4.6★, so Outdoor Outlet is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$603K/yr668K searches / yr
90-day growth
+67.8%search demand this quarter
Competition
53%top-5 click share · 19 brands · 91 sellers

Flapen Score

Outdoor Outlet against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Outlet is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Outlet market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Outlet 668K times last year and spent an estimated $603K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $603K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
+67.8%
Conversion, latest week
4.5%
Market size, estimated
$603Ka year
Peak month
May3.0× the quietest month
Top search term
outdoor outlet179K searches a year

02 · Price

A sale here is worth $20.06.

Listings sell for $20.06 on average, from $4.56 to $38.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $20.06 that is $25K to $30K a year per listing.

Average price
$20.06inside the $15 to $100 sweet spot
Price range
$4.56–$38.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$25K–$30K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Electrical Boxes, Conduits & Fittings. It carries 1,749 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Electrical Boxes, Conduits & Fittings
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,749per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Outdoor Outlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$60K$121K$181K$241K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

91

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

30%

  • ELEGRP24%
  • Intermatic23%
  • TayMac7%
  • SURAIELEC7%
  • Amazon Basics5%
  • Sigma Engineered Solutions5%

Demand

Outdoor Outlet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Outdoor Outlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor outlet179K/yr
  • outdoor outlet box108K/yr
  • outdoor electrical outlet61K/yr
  • outdoor plug55K/yr
  • outdoor gfci outlet with cover32K/yr
  • outdoor power outlet31K/yr
  • outdoor receptacle box24K/yr
  • outdoor receptacle21K/yr
  • exterior outlet box22K/yr
  • outside outlet17K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Outlet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
2.9%of orders come back
“Does not function”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Outlet questions

Answered from the same tracked data.