outdoor motion light
Worth a lookShows a sweet-spot price point ($28.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.29avg listing price — sweet spot $15–$100
Price range
Great$10.92–$67.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$476K$476K/yr · 491K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,913.02avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, outdoor motion light is a $476K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor motion light market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $424K–$566K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 6.0%
- Avg brand age
- 37 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
31 flat
Sellers
61
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
41%
Top 20: 75%
Open market
43%
- daphino14%
- LUTEC14%
- Tuffenough13%
- HMCITY6%
- ALUSSO6%
- CLAONER5%
Demand
Weekly Amazon search volume, last 8 weeks — +3.9% search growth over the last 90 days.Top outdoor motion light search terms
- motion detector lights for outside105K/yr
- security lights114K/yr
- outdoor motion light91K/yr
- outdoor sensor light39K/yr
- motion light outdoor39K/yr
- solar spotlight outdoor16K/yr
- motion outdoor light14K/yr
- solar spot light outdoor11K/yr
- solar power spot light7K/yr
- bright motion sensor light outdoor9K/yr
Top outdoor motion light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control 3 Heads Motion Sensor Lights IP65 Waterproof 270 Wide Angle Flood Wall Lights with 3 Modes(2 Packs)
Tuffenough$28.754.4★40,326 rev
daphino 2500LM Solar Lights Outdoor with Motion Sensor 3 Head 270 Wide Angle Street Area Lights IP65 Waterproof Security Lighting with 3 Modes(Non-Remote 2 Pcs)
daphino$24.054.5★4,062 rev
LUTEC 72W 7500LM LED Security Lights Motion Sensor Light Outdoor 5000K Daylight IP65 Waterproof Dusk to Dawn 3-Head Motion Detected Flood Light for Garage Yard Porch(Black)
LUTEC$36.044.6★1,950 rev
LUTEC 32W 3500 Lumen LED Security Lights Motion Sensor Light Outdoor 5000K Daylight IP65 Waterproof Dusk to Dawn Hardwired Motion Detector Flood Light for Garage Yard Porch-Black
LUTEC$32.494.5★1,623 rev
HMCITY Solar Lights Outdoor 120 LED with 3 Lighting Modes Motion Sensor Wall Lights IP65 Waterproof Solar Powered for Garden Patio Yard (Back Button 2Packs Black Shell-Daylight White)
HMCITY$13.184.4★68,321 rev
Newest
by launch date
Solar Outdoor Lights Motion Sensor 2500LM 286 LED Security Flood Lights with Visual Battery & Mode Display 3 Lighting Modes IP65 Waterproof 3-Head Wide Angle for Garage Yard Patio (2 Pack)
CLAONER$21.04785 rev
ALUSSO Motion Sensor Outdoor Lights 30W 3500LM Flood Lights Outdoor 120V 3 Modes (Dusk to Dawn/Auto/On Time) 3CCT 3000K/4000K/6500K Waterproof Hardwired Security Light ETL Listed for Porch 1PC
ALUSSO$27.44266 rev
Onforu 32W 2 Head Motion Sensor Outdoor Lights 3200LM 6500K LED Security Light Hardwired Dusk to Dawn Motion Detector Light for Outside IP65 Waterproof Flood Lights for Garage Yard(Black)
Onforu$22.05466 rev
ALUSSO Motion Sensor Outdoor Lights Hardwired(Not Solar) 40W 4500LM Flood Lights Outdoor 120V 3CCT 3000K/4000K/6500K 3 Modes(Dusk to Dawn/Auto/On Time) Security Light for Garage Yard Porch Black ETL
ALUSSO$27.25204 rev
Aootek Solar Motion Sensor Lights Outdoor 120 LEDs Black 6 Pack
Aootek$22.9156,260 rev
Trending
90-day click momentum
daphino 2500LM Solar Lights Outdoor with Motion Sensor 3 Head 270 Wide Angle Street Area Lights IP65 Waterproof Security Lighting with 3 Modes(Remote 2 Pcs)
daphino$28.874.4★
Solar Outdoor Lights Motion Sensor 2500LM 286 LED Security Flood Lights with Visual Battery & Mode Display 3 Lighting Modes IP65 Waterproof 3-Head Wide Angle for Garage Yard Patio (2 Pack)
CLAONER$21.044.4★
Aootek Solar Motion Sensor Lights Outdoor 120 LEDs Black 6 Pack
Aootek$22.914.4★
Peasur 1 Pack Solar Spot Lights Outdoor Solar Spotlights Outdoor Waterproof 2-in-1 Auto On/Off Landscape Lighting for Outside Yard Wall Garden Pathway
Peasur$10.924.4★
ALUSSO Motion Sensor Outdoor Lights 30W 3500LM Flood Lights Outdoor 120V 3 Modes (Dusk to Dawn/Auto/On Time) 3CCT 3000K/4000K/6500K Waterproof Hardwired Security Light ETL Listed for Porch 1PC
ALUSSO$27.444.5★
What buyers say about outdoor motion light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Best quality”
“EASY TO INSTALL”
“they are affordable”
“AS EXPECTED”
“the motion sensor is good”
“detector works well”
“material is durable”
“Charge fast”
“Makes life a little easier”
What buyers complain about
“Did not last”
“Brightness doesn't last”
“not functioning”
“Poor quality control”
“Small size”
“NOT WATERPROOF”
“Does not hold the charge”
“Flickering”
“WAY CHEAPER Than Walmart”
“Awful battery life”
Top return reasons
Common questions
- Is outdoor motion light profitable to sell on Amazon United States?
- The niche generates $476K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the outdoor motion light niche?
- 31 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in outdoor motion light?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.7%.
- What does it cost to enter the outdoor motion light niche?
- Listings span $10.92–$67.02; the average listing price is $28.29 (sweet spot $15–$100). The average incumbent carries 9,913 reviews — the moat a new listing must climb.