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Outdoor Locks Weatherproof

Maybe

The top 5 products take only 36% of clicks. But the top 5 brands take 92% of clicks, so Outdoor Locks Weatherproof is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$396K/yr338K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
36%top-5 click share · 10 brands · 119 sellers

Flapen Score

Outdoor Locks Weatherproof against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Locks Weatherproof is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Locks Weatherproof market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Locks Weatherproof 338K times last year and spent an estimated $396K. The top 5 brands take 92% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
7.3%
Market size, estimated
$396Ka year
Peak month
May1.5× the quietest month
Top search term
pad locks with same key54K searches a year

02 · Price

A sale here is worth $16.00.

Listings sell for $16.00 on average, from $6.09 to $37.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $16.00 that is $8K to $12K a year per listing.

Average price
$16.00inside the $15 to $100 sweet spot
Price range
$6.09–$37.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Padlocks & Hasps. It carries 6,461 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#20in Padlocks & Hasps
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,461per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Outdoor Locks Weatherproof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$20K$40K$59K$79K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

119

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

6%

  • Master Lock66%
  • Puroma8%
  • SEPOX8%
  • Diyife6%
  • SafiSwords3%
  • CINCINNO2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Outdoor Locks Weatherproof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Outdoor Locks Weatherproof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pad locks with same key54K/yr
  • outdoor locks weatherproof39K/yr
  • master lock key42K/yr
  • masterlock with key32K/yr
  • outdoor padlock weatherproof27K/yr
  • master lock with key19K/yr
  • weatherproof padlock19K/yr
  • master lock outdoor10K/yr
  • master locks with keys9K/yr
  • heavy duty combination lock outdoor8K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Locks Weatherproof

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Locking Mechanism”
24%of negative reviews mention “Locking Mechanism”
2.4%of orders come back
“Won't lock”
A buyer, on “Locking Mechanism”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Locks Weatherproof questions

Answered from the same tracked data.