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Outdoor Light Fixture

Maybe

Shoppers spend $2.1M a year here. But the products selling today already average 4.6★, so Outdoor Light Fixture is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$2.1M/yr3.0M searches / yr
90-day growth
+13.3%search demand this quarter
Competition
38%top-5 click share · 31 brands · 44 sellers

Flapen Score

Outdoor Light Fixture against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Light Fixture is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Light Fixture market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Light Fixture 3.0M times last year and spent an estimated $2.1M. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
2.0%
Market size, estimated
$2.1Ma year
Peak month
October1.8× the quietest month
Top search term
dusk to dawn outdoor lighting634K searches a year

02 · Price

A sale here is worth $35.90.

Listings sell for $35.90 on average, from $8.08 to $80.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $35.90 that is $45K to $54K a year per listing.

Average price
$35.90inside the $15 to $100 sweet spot
Price range
$8.08–$80.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$45K–$54K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Porch & Patio Lights. It carries 3,251 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Porch & Patio Lights
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,251per listing
Listings tracked
43

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Outdoor Light Fixture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$86K$171K$257K$343K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

44

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

38%

Top 20: 73%

Open market

45%

  • BesLowe20%
  • MATAMEYE11%
  • Yisuro7%
  • DESIGNERS FOUNTAIN7%
  • MAXvolador6%
  • TORCHSTAR5%

Demand

Outdoor Light Fixture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Outdoor Light Fixture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dusk to dawn outdoor lighting634K/yr
  • outdoor light fixture454K/yr
  • outdoor sconce lights203K/yr
  • porch & patio lights146K/yr
  • outdoor wall light166K/yr
  • outdoor wall sconce159K/yr
  • front porch light171K/yr
  • outdoor light fixtures wall mount116K/yr
  • outdoor garage lights123K/yr
  • outdoor porch lights wall mount99K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Light Fixture

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
3.0%of orders come back
“Dont last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Light Fixture questions

Answered from the same tracked data.