Is outdoor light fixture profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 43 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Launch it (61/100).

How competitive is the outdoor light fixture niche?

31 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in outdoor light fixture?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.0%.

When does demand for outdoor light fixture peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the outdoor light fixture niche?

Listings span $8.08–$80.51; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 3,251 reviews — the moat a new listing must climb.

outdoor light fixture

Launch it

A $2.1M/yr market growing +13.3% this quarter with returns at 3.0% — clears our launch bar.

Market size

Incredible$2.1M

$2.1M/yr · 3.0M searches

Avg price

Incredible$35.90

avg listing price — sweet spot $15–$100

Price range

Great$8.08–$80.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,250.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, outdoor light fixture is a $2.1M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor light fixture market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $2.2M–$2.9M; units × avg price
Conversion rate: 2.0%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

38%

Top 20: 73%

Open market

45%

BesLowe20%
MATAMEYE11%
Yisuro7%
DESIGNERS FOUNTAIN7%
MAXvolador6%
TORCHSTAR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top outdoor light fixture search terms

dusk to dawn outdoor lighting634K/yr -6.1%1.4% conv.
outdoor light fixture454K/yr +17.1%1.0% conv.
outdoor sconce lights203K/yr +33.6%0.7% conv.
porch & patio lights146K/yr +30.4%0.5% conv.
outdoor wall light166K/yr +30.4%0.7% conv.
outdoor wall sconce159K/yr +16.0%0.5% conv.
front porch light171K/yr +0.0%0.9% conv.
outdoor light fixtures wall mount116K/yr +20.6%0.9% conv.
outdoor garage lights123K/yr +7.6%0.5% conv.
outdoor porch lights wall mount99K/yr +23.1%0.7% conv.

All search terms

Top outdoor light fixture products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns

BesLowe$38.384.7★4,303 rev

Yisuro Porch Lights with GFCI Outlet Dusk to Dawn Outdoor Lights with Outlet 3 Lighting Modes Exterior Light Fixture Waterproof Outside Lights for House Front Door Patio Garage

Yisuro$44.474.6★2,368 rev

DESIGNERS FOUNTAIN Preston Outdoor Light Fixture 8 Inch Exterior Wall Lantern Sconce for Front Door Patio and Porch Black 1161-BK

DESIGNERS FOUNTAIN$12.534.6★10,955 rev

MATAMEYE Outdoor Wall Lantern Exterior Waterproof Wall Sconce Light Fixtures Black Front Door Wall Lighting with Clear Beveled Glass Shade 2 Pack

MATAMEYE$22.814.6★2,169 rev

MAXvolador Outdoor Wall Sconce Exterior Waterproof Wall Lantern Light Fixtures Black Porch Lights with Toughened Glass Shade Anti-Rust E26 Socket Front Door Mount Lighting 2 Pack

MAXvolador$36.044.7★1,805 rev

Newest

by launch date

FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway

FNYUSLET$17.8546 rev

2mo ago

MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting

MATAMEYE$16.88118 rev

5mo ago

FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black

FOLKSMATE$28.7588 rev

5mo ago

KDG Black Outdoor Waterproof Modern Patio Wall Light Fixtures Set of 2

KDG$61.2259 rev

7mo ago

2 Pack Dusk to Dawn Exterior Lighting Fixtures Wall Mount Sensor Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Black Coach Light for Garage Entryway

FNYUSLET$33.93298 rev

1y ago

What buyers say about outdoor light fixture

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Bright Light”

Assembly/Installation11%

“Easy to Mount”

Quality-Overall10%

“Beautiful quality”

Value For Money9%

“Decent price”

Advertised Vs Actual Product6%

“Better than I expected”

Efficiency4%

“Works Great”

Design-Overall3%

“Sleek look”

Durability2%

“Great durability”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“These fit perfect with the look of our cabin”

What buyers complain about

Durability17%

“Dont last”

Quality-Overall10%

“Not what I expected for the quality—would not recommend”

Functionality-Overall10%

“Didn't work”

Brightness/Shine/Glow8%

“Not Very Bright”

Size-Overall6%

“huge”

Bulb Flicker/Dimming/Color5%

“flicker like crazy”

Water Resistance4%

“Not waterproof”

Value For Money3%

“its cheap, seeing the cost, I understand why”

Assembly/Installation2%

“Difficult to Install”

Rusts/Corrodes2%

“the product has manifested signs of rust”

Top return reasons

Size-Overall42%

Brightness/Shine/Glow10%

Functionality-Overall7%

Bulb Flicker/Dimming/Color7%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Color5%

Value For Money4%

Compatibility-Overall2%

Quality-Overall2%

Common questions

Is outdoor light fixture profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 43 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Launch it (61/100).
How competitive is the outdoor light fixture niche?: 31 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in outdoor light fixture?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.0%.
When does demand for outdoor light fixture peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the outdoor light fixture niche?: Listings span $8.08–$80.51; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 3,251 reviews — the moat a new listing must climb.