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55

outdoor led light bulb

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-16.0% this quarter) keeps it on the watch list.

Market size 48Growth 17Conversion 58Competition 76Returns 71Price range 74Avg price 83Brand share 83Review moat 35Quality gap 32

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$18.19

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$6.91–$37.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$260K

$260K/yr · 286K searches

Review moat

Okay2,967.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, outdoor led light bulb is a $260K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor led light bulb market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
$273K–$364K
units × avg price
Conversion rate
5.0%
Avg BSR
#583
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.1%
Avg brand age
46 months
Avg seller age
151 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

53

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

39%

Top 20: 73%

Open market

44%

  • SANSI18%
  • MAXvolador10%
  • Linkind10%
  • E ENERGETIC LIGHTING9%
  • FanNicoo5%
  • Amazon Basics4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
13K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 4.6×

Top outdoor led light bulb search terms

  • dimming light bulbs35K/yr
  • outdoor led light bulb39K/yr
  • super bright light bulb21K/yr
  • 6500k led light bulbs20K/yr
  • brightest light bulb19K/yr
  • high lumen led bulb16K/yr
  • super bright led light bulb19K/yr
  • extra bright light bulbs11K/yr
  • led light bulbs for outdoors9K/yr
  • outdoor led bulb13K/yr
All search terms

Top outdoor led light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$16K9%$23K12%$31K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about outdoor led light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow44%

“Bright light”

Value For Money9%

“Fairly priced”

Quality-Overall8%

“Very helpful products”

Advertised Vs Actual Product7%

“As advertised”

Bulb Flicker/Dimming/Color6%

“Great light bulbs”

Efficiency4%

“Works wellwell”

Assembly/Installation3%

“Installing these was a great move”

Color3%

“Bright Colors”

Ease Of Use2%

“So handy”

Durability2%

“The build quality feels solid and durable, giving me confidence in its long-term performance”

What buyers complain about

Durability17%

“Didnt last”

Bulb Flicker/Dimming/Color17%

“it started flickering”

Brightness/Shine/Glow12%

“Not that bright”

Quality-Overall9%

“Bad quality”

Functionality-Overall7%

“Did not work”

Color5%

“I bought the wrong color light”

Advertised Vs Actual Product3%

“Very misleading”

Value For Money3%

“They aren't cheap”

Size-Overall3%

“To big”

Connectivity-Overall2%

“I could not connect”

Top return reasons

Size-Overall24%
Bulb Flicker/Dimming/Color20%
Brightness/Shine/Glow17%
Color12%
Advertised Vs Actual Product6%
Functionality-Overall5%
Compatibility-Overall4%
Value For Money3%
Connectivity-Overall2%
Defective Material/Parts2%

Common questions

Is outdoor led light bulb profitable to sell on Amazon United States?
The niche generates $260K/yr across 53 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the outdoor led light bulb niche?
36 brands and 53 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in outdoor led light bulb?
Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 2.2%.
When does demand for outdoor led light bulb peak?
Demand peaks in Nov; the busiest month runs 4.6× the quietest.
What does it cost to enter the outdoor led light bulb niche?
Listings span $6.91–$37.93; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 2,967 reviews — the moat a new listing must climb.