outdoor in-ground lights
Worth a lookShows a sweet-spot price point ($23.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$6.34–$49.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$150K$150K/yr · 212K searches
Review moat
Bad5,982.07avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, outdoor in-ground lights is a $150K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor in-ground lights market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $190K–$237K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 98%
- Out of stock
- 0.4%
- Avg brand age
- 32 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
96
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
33%
Top 20: 67%
Open market
38%
- Bell+Howell24%
- SOLPEX17%
- Brightech8%
- Brightown6%
- PATIOWIN4%
- addlon4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
Top outdoor in-ground lights search terms
- bell and howell solar lights outdoor38K/yr
- solar balcony lights16K/yr
- balcony lights solar powered18K/yr
- balcony solar lights16K/yr
- glass solar lights14K/yr
- solar lights for balcony13K/yr
- outdoor ground lights solar powered14K/yr
- solar lights with timer12K/yr
- floor lights outdoor8K/yr
- outdoor path lighting5K/yr
Top outdoor in-ground lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White
SOLPEX$25.954.3★16,453 rev
Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White
Brightech$20.774.5★26,599 rev
Bell+Howell Bionic Spotlight Motion Solar Spot Lights Outdoor Waterproof Landscape Light Outdoor Solar Yard Lighting Weather Resistant Super Bright LED Lights for Garden Lawn As Seen On TV
Bell+Howell$17.554.3★15,455 rev
Bell+Howell Bionic Flood Light ASON TV Solar Lights Outdoor Waterproof- 50% Brighter 108 COB-LEDs w/Motion Sensor 180 Swivel Adjustable Panels for Garden Lawn and Patio As Seen On TV
Bell+Howell$26.074.0★6,058 rev
Solar Deck Lights Solar Step Lights Waterproof 12 Pack Warm White
PATIOWIN$19.054.4★874 rev
Newest
by launch date
YLXS 25FT Solar String Lights with Remote 3 Lighting Mode Outdoor Waterproof Dimmable Patio Lights String with 10+1 Shatterproof S11 LED Bulbs for Backyard-Black
YLXS$15.4977 rev
50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio
VGUXG$17.961,319 rev
Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime
Brightown$20.942,438 rev
Nisocy 25FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof G40 Bulbs Solar Powered Patio Lights for Outside Decor Backyard Porch Garden Wedding
Nisocy$9.93370 rev
Skoiuc Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Christmas Decor (25FT)
Skoiuc$11.321,029 rev
Trending
90-day click momentumYLXS 25FT Solar String Lights with Remote 3 Lighting Mode Outdoor Waterproof Dimmable Patio Lights String with 10+1 Shatterproof S11 LED Bulbs for Backyard-Black
YLXS$15.494.6★
Melunar 12 Pack Solar Deck Lights Outdoor Solar Step Lights Waterproof for Outside Yard Patio Garden Pool Railing Stairs Fence (Warm White)
Melunar$28.354.6★
Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime
Brightown$20.944.4★
50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio
VGUXG$17.964.5★
DERAYSION 8 Pack Solar Lights Outdoor Stainless Steel Glass Solar Pathway Lights Auto On/Off Long-Lasting Waterproof Garden Lights for Landscape Path Yard Driveway Walkway Decor (Warm White)
DERAYSION$41.204.6★
What buyers say about outdoor in-ground lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright LED”
“Excellent quality and exactly as described”
“EASY TO INSTALL”
“Fair price”
“Easy to charge”
“AS EXPECTED”
“Very durable material”
“Works well on motion”
“The remote is convenient”
“Easy to hang”
What buyers complain about
“Did not last”
“Brightness doesn't last”
“Doesnt function”
“cheap quality”
“Size is not what you'd expect”
“very dim light”
“Didnt charge”
“should have known better at this price”
“NOT WATERPROOF”
“Deceptive advertising”
Top return reasons
Common questions
- Is outdoor in-ground lights profitable to sell on Amazon United States?
- The niche generates $150K/yr across 57 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the outdoor in-ground lights niche?
- 31 brands and 96 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in outdoor in-ground lights?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.4%.
- When does demand for outdoor in-ground lights peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the outdoor in-ground lights niche?
- Listings span $6.34–$49.08; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 5,982 reviews — the moat a new listing must climb.