Is Outdoor In-ground Lights profitable to sell on Amazon United States?

Flapen scores Outdoor In-ground Lights 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $150K a year across 57 tracked products. Amazon counts 6 of the 7 products launched in the last year as successful launches. Search demand grew +15.4% in the last 90 days.

How competitive is the Outdoor In-ground Lights niche on Amazon United States?

31 brands and 96 sellers compete in Outdoor In-ground Lights on Amazon United States. The top 5 Outdoor In-ground Lights products take 33% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Outdoor In-ground Lights?

Outdoor In-ground Lights buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 2.4% of orders.

When does demand for Outdoor In-ground Lights peak?

Search demand for Outdoor In-ground Lights on Amazon United States peaks in Apr–May–Jun, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Outdoor In-ground Lights niche?

Outdoor In-ground Lights sells for $23.69 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.34 to $49.08. The average product has 5,982 reviews, the count a new listing must catch up to.

Outdoor In-ground Lights

Maybe

Products sell for $23.69 on average, inside the sweet spot. But the average product has 5,982 reviews to catch up to, so Outdoor In-ground Lights is a Maybe.

Flapen Score: 58
58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size: $150K/yr212K searches / yr
90-day growth: +15.4%search demand this quarter
Competition: 33%top-5 click share · 31 brands · 96 sellers

Flapen Score

Outdoor In-ground Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor In-ground Lights is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Outdoor In-ground Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor In-ground Lights 212K times last year and spent an estimated $150K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months: 212K
Growth, 90 days vs prior 90: +15.4%
Conversion, latest week: 3.0%
Market size, estimated: $150Ka year
Peak month: May2.5× the quietest month
Top search term: bell and howell solar lights outdoor38K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $6.34 to $49.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $23.69 that is $2K to $6K a year per listing.

Average price: $23.69inside the $15 to $100 sweet spot
Price range: $6.34–$49.08
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #142 within Flood & Security Lights. It carries 5,982 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 98%
Out of stock, average day: 0.4%
Average rank: #142in Flood & Security Lights
Average rating: 4.36 starsAmazon United States average 4.42 stars
Average reviews: 5,982per listing
Listings tracked: 57

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 6Amazon's first-year sales bar
Average brand age: 32 months

Products