Is outdoor hanging lights solar powered profitable to sell on Amazon United States?

The niche generates $23K/yr across 38 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +76.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the outdoor hanging lights solar powered niche?

26 brands and 44 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in outdoor hanging lights solar powered?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.3%.

When does demand for outdoor hanging lights solar powered peak?

Demand peaks in Apr–May–Jun; the busiest month runs 4.0× the quietest.

What does it cost to enter the outdoor hanging lights solar powered niche?

Listings span $9.66–$59.57; the average listing price is $27.85 (sweet spot $15–$100). The average incumbent carries 2,866 reviews — the moat a new listing must climb.

outdoor hanging lights solar powered

Worth a look

Shows a sweet-spot price point ($27.85 avg), but a small market ($23K/yr) keeps it on the watch list.

Avg price

Incredible$27.85

avg listing price — sweet spot $15–$100

Price range

Great$9.66–$59.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+76.7%

90-day search growth — must beat 0% to launch

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Okay2,865.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 43K searches

According to Flapen's Amazon United States niche tracking, outdoor hanging lights solar powered is a $23K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor hanging lights solar powered market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $21K–$28K; units × avg price
Conversion rate: 1.9%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.6%
Avg brand age: 30 months
Avg seller age: 216 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

43%

Top 20: 79%

Open market

37%

PARTPHONER35%
TWINKVILLA7%
Brightown6%
GIGALUMI6%
KOOPER4%
kolpop4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +76.7% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.0×

Open Trend

Top outdoor hanging lights solar powered search terms

tree lanterns12K/yr +67.8%0.8% conv.
tree lanterns hanging outdoor11K/yr +76.6%1.0% conv.
hanging garden lights6K/yr +72.0%0.6% conv.
outdoor hanging lights solar powered6K/yr +81.4%1.2% conv.
solar lights for lanterns5K/yr +114.7%1.8% conv.
tree lanterns hanging outdoor solar2K/yr +53.6%1.2% conv.
decorative hanging solar yard lights outdoor waterproof led215/yr +5.6%0.0% conv.

All search terms

Top outdoor hanging lights solar powered products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PARTPHONER Solar Lights Outdoor Waterproof 12-Pack Solar Powered Hanging Lantern Cracked Glass Hanging Globes for Yard Decor Christmas Decoration Shepherd Hook Garden Tree Ornaments Warm White

PARTPHONER$55.184.7★273 rev

Solar Lanterns Solar Lights Outdoor Waterproof 6-Pack Solar Powered Hanging Lights Cracked Glass Hanging Globes for Christmas Decoration Shepherd Hook Garden Tree Ornaments

PARTPHONER$35.404.6★555 rev

Solar Hanging Lanterns Outdoor Waterproof Rust Iron Ball Candle Holder with Flickering Solar Powered Tea Lights Perfect Chargeable Solar Lights for Backyard Patio Garden Fence Tree Decoration-4Pack

TWINKVILLA$27.184.3★681 rev

Large Solar Lights Outdoor Hanging Lanterns 12 Pack Rustic Iron 4.3 Ball Solar Tea Lights with Flickering Flame Candle Waterproof Hanging Lights for Backyard Patio Garden Fence Tree Pergola Dcor

PARTPHONER$59.574.2★53 rev

Kolpop Solar Lanterns Outdoor Waterproof 6 Pack Hanging Solar Lights with 30 LED Cracked Glass Hanging Globes for Garden Patio Fence Yard Christmas Tree Decoration Warm White

kolpop$34.784.7★300 rev

Newest

by launch date

Large Solar Lights Outdoor Hanging Lanterns 12 Pack Rustic Iron 4.3 Ball Solar Tea Lights with Flickering Flame Candle Waterproof Hanging Lights for Backyard Patio Garden Fence Tree Pergola Dcor

PARTPHONER$59.5753 rev

3mo ago

Fairdeer 12 Pack Solar Hanging Lanterns Outdoor Waterproof Crackle Glass Solar Globe Lights with Warm White Glow Garden Decor for Tree Shepherd Hook Fence Patio Yard Gifts for Women Mom

Fairdeer$53.1751 rev

4mo ago

KOOPER 4 Pack Solar Lanterns Outdoor Waterproof Brighter Hanging Solar Lantern Lights for Outside Auto ON/Off Lanterns Decorative Outdoor for Garden Table Yard Path Tree Patio Lawn Decor Gifts

KOOPER$34.83515 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

Edenseelake Solar Hanging Lanterns Outdoor Waterproof Metal Ball Candle Holder with Flickering Solar Powered Chargeable Solar Lights for Backyard Patio Garden Fence Tree Decoration 4 Pack

Edenseelake$24.79130 rev

7mo ago

What buyers say about outdoor hanging lights solar powered

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Bright light”

Quality-Overall11%

“The quality seems solid”

Assembly/Installation6%

“Very easy to assemble”

Value For Money5%

“They are affordable”

Durability5%

“Beautiful and durable”

Remote Control4%

“remote works well”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall3%

“Great looking”

Ease Of Use2%

“Easy to hang”

Size-Overall2%

“Perfect Fit”

What buyers complain about

Durability23%

“Did not last”

Brightness/Shine/Glow14%

“NOT BRIGHT ENOUGH”

Functionality-Overall11%

“Stop working”

Quality-Overall6%

“Cheap quality”

Size-Overall5%

“Small size”

Bulb Flicker/Dimming/Color5%

“Very dim”

Charging4%

“Wont Charge”

Advertised Vs Actual Product2%

“Deceptive advertising”

Value For Money2%

“look more expensive than they are”

Water Resistance2%

“Not waterproof”

Top return reasons

Size-Overall30%

Brightness/Shine/Glow14%

Bulb Flicker/Dimming/Color10%

Functionality-Overall9%

Advertised Vs Actual Product9%